While learning from your mistakes is a good thing, smart companies learn from others mistakes. Here’s your chance to learn from the seven biggest mistakes companies commonly make with existing clients. How many are you guilty of?

Recently, the UK government’s Behavioural Insights team (nicknamed the ‘nudge unit’ when they were formed back in 2010 – though don’t call them that, apparently they don’t like it) published their latest update, sharing stories of the work they’ve been doing over the last two years. They say they ‘use insights from behavioural science to …

What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video, and data) in concert with traditional marketing programs.  And by best-in-class I mean someone who is driving real results. So what does that look like?  What might great content marketers know …

The falling level of spam is a boon to marketers. Of course, less spam will only take an email marketing campaign so far. Targeting, messaging and timing are all crucial factors. Thankfully, technology, combined with data science, is making the job a little easier for marketers.

“Technology alone is not enough,” said Steve Jobs, in his speech introducing the iPad in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” Steve Jobs’ recipe for creating products that customers will instinctively want is not about applying strategy to sell a product, …

It’s ‘Open Mic’ night! A chance for some quick-fire Q&A with industry experts, around a unified theme. The theme for this round? Global Branding and Marketing… featuring eight members of the Brand2Global 2015 Advisory Board. – – – – – Paige Williams @paigetwilliams Director of Global Readiness  |  Microsoft Q – Does offline content require the …

At Dell we have built a world class e-commerce and marketing translation program; delivering best in class quality (and value) for our spend.  We have a robust Ad Agency – Internal Marketing – Translation workflow, and yet, we (the translation process) still fail to deliver to expectations much more often than we would like.  This …

Words. They are fundamental to every brand name on the planet. Even if we recognise a brand through its iconic logo, such as the four linked circles of Audi, or the half-eaten fruit of Apple, we hear those words in our heads. The words used by every brand have profound psychological effects on us, making …

Lidia Lüttin is a digital marketing specialist with expertise and an eye for innovation in global marketing strategy and research and is currently the Chief Marketing Officer of Bynder. Let’s get talking – global brands, automation and marketing to marketers… with Lidia Lüttin. BQ – How do you believe a clear and consistent brand can …

A Case Study On How Distribution Channel Management Can Impact Brands And Revenues.