What is luxury? So posed the question, quite literally, by the V&A Museum in a recent exhibition.  On the bright Spring day that day I visited, it was both telling and unsurprising to be entranced by the expectant queue for the Alexander McQueen Savage Beauty snaking around the foyer, while visitors slipped slowly in and …

According to recent statistics, a massive 94% of businesses now say personalisation is critical to the success of their marketing activities. However, when most marketers refer to personalisation they usually focus their efforts online. Offline personalisation can often become an afterthought, due to the relative ease of personalising a consumer’s online experience. However, Today’s customers …

Despite the consistent growth of content marketing ideologies – sales teams and content marketers are still failing to get on the same page. Content marketing and sales enablement must work together to end their perceived rivalry and forge a powerful partnership for business development.

Digital asset management has been around as a marketing tool for years, with varying degrees of success, ranging from well-documented ‘best practice’ examples through to anecdotal evidence of systems that have not lived up to expectations. Regardless of that history, DAM is currently going through a period of growth. Forrester Research predicted that 23% of …

One of the big challenges that any brand faces is how to leverage insights from the huge amounts of data they now typically have at their disposal. The promise of big data is, of course, compelling; McKinsey, for example, has estimated that a retailer using big data can potentially increase its margin by more than …

In January 2014, the French Energy giant Schneider Electric acquired British FTSE 100 company, Invensys plc.  How did such a major merger succeed when so many fail?  By effectively utilising their internal and external communications to become “Better Together”.

As Founder and CEO of The CMO Club, Pete Krainik’s career has entailed successful executive roles at M&M/Mars, DoubleClick, Siebel Systems and more.  We had the opportunity to catch up with Pete, on the heels of the collaborative IBM / The CMO Club study “Marketing is a (buyer) journey, not a destination”. So, let’s get talking – …

Brands fall into two clusters, defined by their success. Roughly one in five organizations is a “leader” that routinely hits their global marketing targets and timelines. What makes them different?

Marketers now know more than just consumer age, education level, and geographic area. Marketers know what people like, what they looked at online, what they ordered, what they returned, what they sent as a gift, what they Tweeted, posted, linked to, ‘liked’ and all that unbelievable amount of Web and mobile detail. But beyond digital …

While learning from your mistakes is a good thing, smart companies learn from others mistakes. Here’s your chance to learn from the seven biggest mistakes companies commonly make with existing clients. How many are you guilty of?