How can brands create loyalists for the long haul? From Apple enthusiasts to football team fanatics, the common thread is emotional engagement. This article outlines three must-have storytelling components that are particularly well-suited for winning the customer lifecycle.

A trim balding man in khakis with a button down shirt, the CMO looks the part he has played for so many years – the affable, hardworking executive who gets the job done.  It’s the 2015 sales kickoff meeting and he is sitting in the front row with the rest of the executive team, getting ready …

Social media is one of the most powerful platforms in digital marketing today. We take a look into what makes a successful social campaign and offer five easy ways to increase the number of shares that you get from your posts.

With creativity, a well conceived, timed and executed internet meme can help lesser known causes make a big splash – supplementing or circumventing the traditional tools of cause marketing.

Digital Is No Excuse Look around you and you’ll see heads bowed. Over smartphones, tablets, watches; they are bowing to new technology and you are looking up, praying to the Technology Gods that they are seeing your messages and clicking your “try me” button. Shari Worthington, with blog.telsian.us tells us that, “our senses are bombarded …

Everyone in business knows about big data now, and how it’s going to revolutionise the world we live in. But in the rush to avoid being left behind, many companies are frantically measuring and recording everything they possibly can, risking becoming “data rich but insight poor”. The solution? Smart Data.

For decades brands have presented themselves to the marketplace without consideration of how the organizational parts perform as a whole. This has proven to be disastrous in a digitally connected marketplace, where consumer engagement and experience trumps brand messaging any day of the week.

When it comes to picking a time of year to go all-out with your marketing, Christmas is a season where you simply can’t afford to be lost in the crowd. Your customers have been saving all year for this one opportunity to cut loose, spurred on by a cultural institution that can send them to …

How Marketing Can Drive More Customers, Better Experiences And Great Products Marketing Has A Marketing Problem Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising.  Advertising is an effective …

In the summer of 2014 Pinterest unveiled its much-anticipated business model, Promoted Pins. The company recruited around twenty beta partners, such as Target, Kraft, General Motors and Expedia, each of which invested significant dollars to get first taste of this new media channel. Six months later on January 1st, 2015 Pinterest announced that the program …