A few months back, I chaired the Customer Experience Exchange Europe event in Brussels – speaking on stage with some of the big boys in the industry.  Brands that are currently ticking all the right boxes with their customer experience strategy – Barclays, Coca Cola, Forrester… the list goes on. It was an insightful event, …

Content marketing is on every marketer’s list these days. We all know that brands need to deliver good quality content at the right times and in the right places in order to broaden their reach and increase brand profile. But content marketing can also work as a sales tool, making it an invaluable asset to …

There’s plenty of non-creative marketers these days, thanks to the ever widening scope of general marketing and analytical specialisms. But marketers without creativity isn’t good for brand marketing. We need differentiation and innovation more than ever. It’s a gap that needs to be bridged. Especially in an age which is less about traditional channels and …

In days gone by, targeted advertising was a costly and time-consuming venture. For a brand to reach its desired audience, it would first have to commit to extensive market research, significant media spend, and an endless stream of calls and emails between its media buying agency and media sellers (publishers) claiming to reach the wanted …

In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to do with our Internet-driven lives. In fact, they are the exact opposite of the Internet. …

The whole world is unhinged. Itchy trigger fingers poised above big, red buttons. The crazies are in control. Amongst all of this, how can something as trivial as advertising be considered important? Let’s not kid ourselves – though often seen as intrusive, indulgent, and pointless, advertising wields incredible influence across culture and politics, though this …

A large mobile telecom company was looking to increase market share in the United States.  A survey of their current customers indicated that most spoke only English.  Further research revealed that in large urban areas, where major populations did not speak English, the company’s multicultural growth was stagnant. In order to engage the Hispanic market …

To understand why customer feedback is vital for any business, you have to look at the foundations of the market economy. The free market is made up of producers and consumers. In the dimension that interests us, companies are producers while individuals and other companies are consumers of goods. To reach success in such a …

For many Millennials, the group born between 1980 and 2000, owning a home is a distant dream. A large number have also passed on the traditional rite of passage of the adolescent and chosen not to learn to drive cars. And while they seem to share the passion of their predecessor – Generation X – …

The boycott of Google’s YouTube platform didn’t just crack the door open on digital advertising; it blew it off its hinges. Exposed to the spotlight of ire, analysis boomeranged around the industry and left data providers scrambling to provide better data for brand safe solutions. But all the new solutions and analysis overlook the fact …