The retail industry has always posed unique challenges for marketing executives, and the current environment is arguably the most challenging yet. Today’s Millennials and Gen Z shoppers, having grown up with mobile devices in hand at all times, demand and expect complete price transparency on all items, 24/7, and are less loyal than earlier generations …

In today’s world, financial rigor and strategic insight are becoming tightly linked.  Increasingly, CFOs are playing a primary role in developing and implementing strategy within their company, serving as a key advisor to the CEO for developing growth opportunities for the future. A study by Ernest & Young found that one-third of CFOs “play an …

In the age of recession, the bedroom entrepreneur has thrived. This is someone who has managed to grow their business from the ground up into something influential worldwide, usually utilising the power of the web. Such huge growth is due in no small part to the proliferation of entrepreneurial ideas blasted across our Television screens; …

Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? Is your pricing presented in the right way? Learn how to win the “Brand Price Game”.

I recently suggested an unconventional idea to my consulting team.  I proposed that we tell our clients and prospective clients this: We are the high price leader.   NOBODY charges more than us. In fact, if you find a company that charges more, we will gladly match their higher price AND add an additional 10%! …

In both the B2B and B2C business environments, although most companies follow rigorous cost management practices, the primary focus is to generate higher sales. However, revenue growth is not always accompanied by equivalent growth in profit.

Two of the most common questions I’m asked are: “We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that without affecting our brand?” To this, the first question I’ll ask you is: “How much …

The formula for profitability has been established for ages. Every business owner, CEO, freelancer and entrepreneur knows it. It is even required, in the US by Generally Accepted Accounting Principles (GAAP), which in turn is enforced by the SEC in the United States and the International Accounting Standards Board internationally. Using GAAP or not, the fundamental …

The life blood of any business is the “finance” to commence, grow and expand the products/services being marketed. Where Does The Funding Come From? Many business owners have the capital with which to launch and promote an idea or more practically several product lines. To be successful in launching and promoting a product/brand can be …