Two of the most common questions I’m asked are: “We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that without affecting our brand?” To this, the first question I’ll ask you is: “How much …

The formula for profitability has been established for ages. Every business owner, CEO, freelancer and entrepreneur knows it. It is even required, in the US by Generally Accepted Accounting Principles (GAAP), which in turn is enforced by the SEC in the United States and the International Accounting Standards Board internationally. Using GAAP or not, the fundamental …

The life blood of any business is the “finance” to commence, grow and expand the products/services being marketed. Where Does The Funding Come From? Many business owners have the capital with which to launch and promote an idea or more practically several product lines. To be successful in launching and promoting a product/brand can be …