Despite the consistent growth of content marketing ideologies – sales teams and content marketers are still failing to get on the same page. Content marketing and sales enablement must work together to end their perceived rivalry and forge a powerful partnership for business development.

“Are you helping me or not?” There is an epidemic of poor responsiveness in sales and service. Consider the case of IBM, a global behemoth with over $100 Billion in annual revenues.  An article in the April 25, 2013 issue of the Wall Street Journal reported the existence an internal IBM video, that was sent …

With the constant advances in marketing technology and the rapid growth of consumer self-service sales, has the wholesale distribution segment of the supply chain become an unnecessary step in the sales process? Or has a new opportunity been created?

There is a silent revolution emerging in the market place and it is taking established brands and retailers by surprise. A broad shift is taking place in how consumers are buying and getting products delivered. Firstly, it’s all moving on-line and secondly on-line business models have been quick to offer fast, easy and hassle-free shopping …

To effectively answer “So What? Why You? Who Cares?” we need to consider if we are focused on the right things in building our brand. Are we doing things the best way? Are we doing them for the right reasons? We need to look at what we should put on our start doing list and …

It should come as no surprise to even the most casual observer of retail trends that promotional activity has increased substantially over the past few years.  What may not be as apparent is that the increase in promotional activity has not had the desired results.  The frenzy of promotions may, in fact, be driving retailers …

Social selling has emerged as the frontrunner to warm up the sales process and thaw out the usual frosty receptions from the dreaded cold call. It’s time to harness the benefits of social network engagement and bring them into the business sphere to maximise your sales.

Would you buy from you? Many people struggle with this question only to find that their best response is a “maybe” or the noncommittal “it depends.” Huh? If you would not buy from you, why would anyone else buy from you? We live in a world that is overloaded with more information than can be …

With a majority of our communication being nonverbal, you are selling yourself short when pitching if you ignore the power of body language. Learn 5 simple ways you can use nonverbal communication to supercharge your sales effectiveness.

If you asked your colleagues why they or your organisation have recently lost business to a competitor, what would they give as the most common reason? When I’ve asked clients or audiences the same question, without fail the immediate response is ‘price’ – and that happens pretty much anywhere in the world I happen to …