Science fiction is becoming fact as Virtual and Augmented Reality (AR/VR) enter our daily lives. that is resulting in consumers and businesses around the world engaging with AR and VR in combination with smart devices. And this will have profound effects on the way brands develop and engage with their audiences. Despite the still emerging …

The value of rehearsed spontaneity for business is underestimated. While we can often remember being impressed in a meeting – think of that lightbulb moment when a client’s unexpected question is flawlessly answered – we don’t always recognise the preparation that goes into it. There are, however, ways for marketing and sales professionals to harness …

The reasons why startups and businesses fail have been written about exhaustively. But what about what makes them succeed? The media makes us firmly believe that the main ingredient of a successful startup has to do with its product or industry, namely that in order to get an idea off the ground and into the …

You may have a great idea for a startup. Your proposition is unique, innovative, it fills a gap in the market, and you’ve received lots of positive feedback. So what’s holding you back? Fear. According to a survey by FindLaw.com, two-thirds of American adults have thought about starting their own business, but only a third …

Good news! The understanding and awareness of the importance of branding is changing among startups. Fewer and fewer startups relate brands with only visual elements (e.g. name, logo, slogan, domain). It is becoming clear that brands should go beyond their visual elements. They are definitely important in the whole brand-building process, since they represent the …

Equity compensation for startup employees is broken. Ownership of a company is supposed to be one of the biggest upsides of joining an early stage startup, but it’s riddled with traps. Employers don’t share as much information as they should, and employees don’t know the right questions to ask to make sure they get treated …

Today’s businesses will find fierce competition from hobby rooms in suburban dwellings across the globe. The competitive advantage in the future will go not to companies that provide the best products, but to those that provide the best experiences.

There is a common misconception about great ideas, whether it be new products or new pitches.  Often when presenting the new idea to the world, it is too easy to believe that the world will adopt it on merit alone.  We want so badly to believe that if the idea is good enough, it can …

Technologies, business models, and economic conditions change pervasively. But when it comes to winning the hearts, minds, and investments of venture capitalists, some past methods remain unchanged today. Pitching is hard – I know, because I was an entrepreneur before I became a VC. But as I’ve observed, some entrepreneurs sabotage their own efforts by …

In the age of recession, the bedroom entrepreneur has thrived. This is someone who has managed to grow their business from the ground up into something influential worldwide, usually utilising the power of the web. Such huge growth is due in no small part to the proliferation of entrepreneurial ideas blasted across our Television screens; …