Once upon a time, there was no internet. We lived with getting our stories from the television, the wireless (the radio to you), newspapers and from the bloke in the pub. Life was simpler in some ways. I remember the exciting talk around the office in 1993, when some bright spark had managed to get …

As you read this, two or more people on your marketing team are probably at odds over some question – big or small – about the right way to do their jobs. Maybe it’s the right way to set goals or structure a campaign. Or allocate budget. Or utilize consumer insights. Maybe it’s something as …

Hey! Get on board with this critically important personal branding advice! You too can become a brand like Nike, Apple, or Tesla. You too can be famous like Steve Jobs. Sheryl Sandberg. Oprah! You just need a logo, a catchy name, and an elevator pitch. That’ll get you started. Then add: Social media – The …

To understand why customer feedback is vital for any business, you have to look at the foundations of the market economy. The free market is made up of producers and consumers. In the dimension that interests us, companies are producers while individuals and other companies are consumers of goods. To reach success in such a …

How do you transform your customer’s sales experience, so it is different and more desirable than your competitors, and adds value to your brand? First, you have to change the way your sales force influences and sells to them. Then, change the way your sellers communicate how your company can deliver faster, better and cheaper …

Customer experience is all the rage at the moment. The talk is all about touch points and the customer journey, from ad to call center. But companies are missing out if they’re not thinking about the words used on that journey. I love hotels. Especially luxury hotels. Who doesn’t enjoy a little pampering every once …

The marketing field has long had an obsession with Millennials – worrying about them, over-analyzing them, complaining about them, even making fun of them.  As such, the world has been indoctrinated with the concept that young people are overly optimistic, trophy-getters with an unrealistic view of fame, future success and the value of their own …

As business owners, leaders, and managers, giving feedback comes with the territory. However, many see giving feedback as a one-way street.  But if you’re taking this approach and delivering feedback without the opportunity for discussion, you’re missing the boat.  A feedback session should be a conversation. When giving feedback, it’s important to own your message …

Where does social media fall in the hierarchy of your organization?  If you’re still treating it as something you hand off to the interns to keep them busy, you’re doing a great disservice to yourself, your company, and your interns.  Your social media presence and strategy should never be treated as busy work or an …

There is one key measure of success when it comes to making client presentations. Unfortunately, it’s lost in a haze of fallacies, misconceptions and old wives tales. Your most important measure of success is — message transfer. Below are the top five myths that need to be destroyed, so you can speak with twice the …