Where does social media fall in the hierarchy of your organization?  If you’re still treating it as something you hand off to the interns to keep them busy, you’re doing a great disservice to yourself, your company, and your interns.  Your social media presence and strategy should never be treated as busy work or an …

There is one key measure of success when it comes to making client presentations. Unfortunately, it’s lost in a haze of fallacies, misconceptions and old wives tales. Your most important measure of success is — message transfer. Below are the top five myths that need to be destroyed, so you can speak with twice the …

Great leaders are always associated with memorable messages – and this is no coincidence. It’s because the key measure of success in any presentation is message transfer. Here’s how it worked for Richard Branson and Anita Roddick: Anita Roddick – Media Exposure For Free Great entrepreneurs craft vivid messages: messages that live in our minds …

The mere thought of taking a vacation can be a workaholic’s worst nightmare. Contrary to its meaning, the word “vacation” often elicits far greater feelings of fear, anxiety, and powerlessness for many in today’s fast-paced and hypercompetitive business climate. Just because certain individuals decide to take time off does not mean businesses can necessarily afford …

People need motivation to engage with your brand.  If you want to affect your customers’ motivation, it would be helpful to know a bit more about the way the brain’s motivational system works. There are two core aspects to motivation: goals and energy.  Goals are the things people are trying to achieve.  For example, a …

Strong brands are built from the core with authentic, powerful stories. If the leaders at the center of the organization don’t know and live the brand story, how can employees be expected to deliver on it?

… Oh, And Must Be Good Storyteller! When writing to customers or staff, the principles and theory for great communications are the same. But the practicalities are quite different. Marketers have scoping, planning and delivering campaigns down to a fine art. They work to clear objectives. The responsibilities between the client the agency are clearly …

Technologies, business models, and economic conditions change pervasively. But when it comes to winning the hearts, minds, and investments of venture capitalists, some past methods remain unchanged today. Pitching is hard – I know, because I was an entrepreneur before I became a VC. But as I’ve observed, some entrepreneurs sabotage their own efforts by …

We are preoccupied with messaging. From 140 characters to sixty seconds; Pinterest to YouTube. From the candidate to the evening news anchor, we place a premium on what we say and how we say it. The preoccupation is understandable. Personal experience underscores the value of being able to get our point across. Consider how quickly …

Coming to a boardroom near you in 2015: ‘-jacking’ and ‘it factor’. Laura Carus highlights the new business lingo that will be taking centre stage this coming year.