Would you buy from you? Many people struggle with this question only to find that their best response is a “maybe” or the noncommittal “it depends.” Huh? If you would not buy from you, why would anyone else buy from you? We live in a world that is overloaded with more information than can be …

With a majority of our communication being nonverbal, you are selling yourself short when pitching if you ignore the power of body language. Learn 5 simple ways you can use nonverbal communication to supercharge your sales effectiveness.

How does writing online copy for websites and blogs differ from writing for offline materials such as brochures? While there are many similarities, there are also some major differences. Get it right and you’re well on your way to engaging with and converting your visitors into customers.

When we start our business we are so focused on raising the capital to get it going and cash flow to keep it going, in the same vein we should be looking at creating and continually building on our “conversation capital”. What is that? Some call it public relations, some strategic communications and some just …

A few months ago, I wrote an article about storytelling’s newfound renaissance. It seems to me that the term “storytelling” gets thrown around in marketing departments without much thought to what it truly means. I worry that storytelling will become a hackneyed term and lose its impact. If storytelling is the new black, how can a marketer …

Communicating in multiple languages is now a requirement, not an option, for doing business globally. Translation technology is making strides to make this reality more attainable for every business.

Great brands know a secret: It doesn’t matter how you see the world. What matters is how the world sees you. Learn how you can stand out in a crowded environment, by tapping into your natural personality brand.

Has someone you didn’t even know ever solicited you for a referral or business? I call this “Premature Solicitation.” (Say that fast three times and you might get in trouble!) I’ve been a victim of “premature solicitation” many times. I was recently speaking at a business networking event, and, before my presentation, a man came …

Bare it all, figuratively. Your brand doesn’t need to be Miley Cyrus (unless you sell foam fingers) but you do need to think creatively about how you are getting noticed. Technology and access to media have increased the importance of transparency and engagement in branding. It is requiring an open and flexible approach. Cheeky openers …

You get a call from your boss’s boss just as you are boarding a plane.  There’s a big problem with a client, and he needs a five-page report from you immediately.  You say, “No problem. On it.”  You write a beautiful report, but you can’t send it. There’s no Wi-Fi on the airplane.  As you land, …