How An Old Tactic Makes Your Brand Human Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments without much thought to what it truly means. There are several interpretations to storytelling, but …

Building relationships with your prospects and customers is definitely a longer process to getting the sale but the long-term gains are worth it. Gone are the hype-ful campaigns, and in are the help-ful campaigns, a new way of communicating with the masses that is catching on but it takes a little more time. I think …

Getting To Know The Monster. It used to be easy – or at least easyish – to know about markets. A focus group here. A survey there. Markets were boring dull things that lumbered about occasionally. But, more often they slept like drugged Orks. But markets are not like they once were. They’re a tad …