Creativity in the workplace has always been highly prized, especially in sectors like PR, advertising and marketing. However, some agencies are starting to wonder whether the creative ambitions of a new generation of workers could be a cause for concern, with more and more employees now showing a commercial interest in projects outside of work. …

The latest research into management in the digital sector has revealed that 57% of managers feel the industry is suffering due to too much focus on hard skills. Clearly, something needs to alter to turn this on its head. Often, an unhappy workforce reduces productivity, which is a grave concern in an industry that employs …

Previously, knowledge of content marketing and social media was enough, but inbound marketers now need to have many more talents. Take a look at the 15 skills you should be looking out for, when hiring an inbound marketer for your team.

To help people think differently about situations, problems or products, you have to disturb the way their brains automatically process information.  In order to define who we are and make sense of the world around us, our brains like to work quickly within the confines of what we know.  The brain doesn’t like to have …

Stroll into the headquarters of most large organizations these days and you’ll find all sorts of interesting things – ping pong tables, free drinks, laundry service, paid sabbaticals, free snacks, dogs in the office, nap rooms, coffee shops, rock climbing walls, beer on tap, free gym memberships, and if you’re really lucky, an enormous silver …

Sharing The Wealth. Highly engaged and motivated employees can give you a competitive edge in terms of business performance and are also crucial in terms of building a strong brand. Employees are often on the front line particularly within the service industry so they really need to embody what your brand is all about. You …