We are surrounded by waves of change fueled by rapid technological advances in every aspect of life. These waves of change are mounting into a tsunami of radical stimulus for massive disruption in our personal and professional lives. Technology enables everything to be copied, tracked, and everyone and everything is under surveillance. Facebook alone collects …

As business owners, leaders, and managers, giving feedback comes with the territory. However, many see giving feedback as a one-way street.  But if you’re taking this approach and delivering feedback without the opportunity for discussion, you’re missing the boat.  A feedback session should be a conversation. When giving feedback, it’s important to own your message …

How do you build a great brand? When considering that question, most companies have meetings. They call together their top leaderships team or hire branding consultants. Often, good things result. But have you also noticed that many companies have to start the branding process all over again after two or three years? The brand concept …

“Loss is nothing but change and change is nature’s delight.” – Marcus Aurelius. No matter where you look today, it seems as though once mighty organizations are tumbling down on a routine basis.  Think Compaq, Circuit City, Borders, Blockbuster, and more.  No industry is immune.  Be it automakers, microchip producers, ride-sharing providers, or leading retailers, …

Every organisation laments the lack of capable or qualified talent. When I chat with human resources and business leaders, they all express a collective sigh. They declare that the war on talent is very real. Finding qualified resources appears to be a challenge in most industry sectors, at most levels. So why is this the …

This is the era of disruption – an unavoidable, sometimes uncomfortable, always immensely powerful force.  Businesses underestimate it at their peril.  But a conscious effort to harness this energy polishing an internal brand, attractive to employees, and an external brand, irresistible to customers, can reap big rewards. Employees Ain’t Happy (Ain’t Nobody Happy) As a …

“Everyone gets excited about change, except when it happens to them.” These battle-hardened words were shared with one of us (Robert) years ago by the CMO of GE. The data certainly backs up her frustration. Depending on the study, 30% of change initiatives fail outright. An additional 40% fail to meet performance goals. Why do …

The changing landscape of brand intimacy in marketing doesn’t allow any team to work on an island unto themselves. Marketing has a responsibility to blow up silos – we must build the teams and communication lines to succeed in our roles, and to provide the best service to our customers.

Have you ever gone to a new restaurant and thought, “Wow this place is amazing”?  You continue to visit your new favorite restaurant for a few years.  But then more people start to catch on to its greatness, and suddenly the hole-in-the-wall you loved is over-crowded and over-priced.  While it’s good news that the business …

Branding, localization, other very specialized areas of marketing… there are not a lot of CxO or SVP jobs for these specializations. Where do we fit? Once we’re great at what we do, where do we go? Who listens to us?