“Everyone gets excited about change, except when it happens to them.” These battle-hardened words were shared with one of us (Robert) years ago by the CMO of GE. The data certainly backs up her frustration. Depending on the study, 30% of change initiatives fail outright. An additional 40% fail to meet performance goals. Why do …

The changing landscape of brand intimacy in marketing doesn’t allow any team to work on an island unto themselves. Marketing has a responsibility to blow up silos – we must build the teams and communication lines to succeed in our roles, and to provide the best service to our customers.

Have you ever gone to a new restaurant and thought, “Wow this place is amazing”?  You continue to visit your new favorite restaurant for a few years.  But then more people start to catch on to its greatness, and suddenly the hole-in-the-wall you loved is over-crowded and over-priced.  While it’s good news that the business …

Branding, localization, other very specialized areas of marketing… there are not a lot of CxO or SVP jobs for these specializations. Where do we fit? Once we’re great at what we do, where do we go? Who listens to us?

In the marketing world, the ability to influence the behavior of others resides at the core of the marketer’s mission and, as such, is a powerful and coveted personality trait among individual marketers. Perhaps nowhere is this quality as important as it is within the CMO role. After all, it is the CMO who is …

Most of the struggle and friction we experience in life, and in business, is the result of not understanding and even denying our essential natures as human beings. However, when we learn to work with human nature, we experience greater engagement, performance, and success.

As Head of Digital Transformation at Google, Joris Merks-Benjaminsen works with top 100 companies, helping them to embed digital thinking directly into their strategies. We recently caught up with Joris, following his book ‘Online Brand Identity’ being nominated* for Best Marketing Literature of 2015. *Editors Note: Since catching up with Joris, ‘Online Brand Identity’ has …

Disruption.  Constant change.  Relentless innovation.  When was the last time you spent even an hour of your working day free from addressing these issues? This is not your father’s business environment. But is the role of the executive really so different from when you were climbing the ranks?  Sure, technology has advanced, but… isn’t leadership …

In a world when human interactions are few and far between, when they do happen they are an opportunity where a brand’s reputation can be destroyed in an instant or a customer advocate can be created for life. This all comes down to your most valuable resource – the company’s employees.

As a leader, you know how to evaluate the health of a business – whether it’s your own or a target for acquisition.  It’s a fairly standard checklist we all understand – from assessing outstanding debt to evaluating the strength of the management team. But do you know how to assess yourself as a senior …