Because social media is 24/7, you need an army of employee champions to be your eyes and ears, and your passionate amplifiers.  However, you can’t simply tell people to be your social champions.  You have to earn their ambassadorship. The process begins with education and inclusion; getting your own employees to become a part of …

The world is filled with process, efficiency, and order. The overburden of technology in our lives and a world of connected devices have washed us over with a discipline we supposedly didn’t have when life was less connected.  But what if I were to tell you that all that order and efficiency is not what …

Customer experience is all the rage at the moment. The talk is all about touch points and the customer journey, from ad to call center. But companies are missing out if they’re not thinking about the words used on that journey. I love hotels. Especially luxury hotels. Who doesn’t enjoy a little pampering every once …

So, where are you when you get your best ideas? At work, with others, trying hard? If you’re like 90% of the leaders I recently interviewed, you will be answering no. Most people have their best ideas on their own, away from work, when they’re not trying.  So much for that gravestone of creativity, the …

The marketing field has long had an obsession with Millennials – worrying about them, over-analyzing them, complaining about them, even making fun of them.  As such, the world has been indoctrinated with the concept that young people are overly optimistic, trophy-getters with an unrealistic view of fame, future success and the value of their own …

Corporations who have not made a commitment to disruption are guaranteed to either join the ranks of Kodak, Borders, and Blockbuster or sputter along as they try to stay profitable. Organisations often lament the dearth of innovative leaders. There is a concern and sometimes fear, a valid fear, that the current pool of talent will …

The way we design is wrong. Think about it – the end user doesn’t look at a product and think, “Wow!  I like that logo, and the product speaks to me, and so does the app, and the packaging really communicates everything together!”  Consumers see one thing, and that one thing is what drives their …

We are surrounded by waves of change fueled by rapid technological advances in every aspect of life. These waves of change are mounting into a tsunami of radical stimulus for massive disruption in our personal and professional lives. Technology enables everything to be copied, tracked, and everyone and everything is under surveillance. Facebook alone collects …

As business owners, leaders, and managers, giving feedback comes with the territory. However, many see giving feedback as a one-way street.  But if you’re taking this approach and delivering feedback without the opportunity for discussion, you’re missing the boat.  A feedback session should be a conversation. When giving feedback, it’s important to own your message …

How do you build a great brand? When considering that question, most companies have meetings. They call together their top leaderships team or hire branding consultants. Often, good things result. But have you also noticed that many companies have to start the branding process all over again after two or three years? The brand concept …