The way we design is wrong. Think about it – the end user doesn’t look at a product and think, “Wow!  I like that logo, and the product speaks to me, and so does the app, and the packaging really communicates everything together!”  Consumers see one thing, and that one thing is what drives their …

We are surrounded by waves of change fueled by rapid technological advances in every aspect of life. These waves of change are mounting into a tsunami of radical stimulus for massive disruption in our personal and professional lives. Technology enables everything to be copied, tracked, and everyone and everything is under surveillance. Facebook alone collects …

As business owners, leaders, and managers, giving feedback comes with the territory. However, many see giving feedback as a one-way street.  But if you’re taking this approach and delivering feedback without the opportunity for discussion, you’re missing the boat.  A feedback session should be a conversation. When giving feedback, it’s important to own your message …

How do you build a great brand? When considering that question, most companies have meetings. They call together their top leaderships team or hire branding consultants. Often, good things result. But have you also noticed that many companies have to start the branding process all over again after two or three years? The brand concept …

How we view ourselves is not what defines our personal brand. In fact, our perception of ourselves matters very little. Our personal brand is actually how others perceive us. It is vital, though, to understand that it is up to each and every leader to control their own brand. If you don’t, there is a …

You may have a great idea for a startup. Your proposition is unique, innovative, it fills a gap in the market, and you’ve received lots of positive feedback. So what’s holding you back? Fear. According to a survey by FindLaw.com, two-thirds of American adults have thought about starting their own business, but only a third …

“Loss is nothing but change and change is nature’s delight.” – Marcus Aurelius. No matter where you look today, it seems as though once mighty organizations are tumbling down on a routine basis.  Think Compaq, Circuit City, Borders, Blockbuster, and more.  No industry is immune.  Be it automakers, microchip producers, ride-sharing providers, or leading retailers, …

As a long term supporter of social customer service, I’ve mixed feelings after almost a decade of brand involvement. It never scaled as we initially thought.  After an initial tranche of brands who led the way and did a great job, there was silence.  Too many brands remained scared of getting involved with their customers …

Many businesses are straining to listen and understand what consumers are saying to them. Purporting to fulfil that need is a plethora of Voice of the Customer (VoC) products. VoC is, of course, a relatively modern phrase that is used to describe what traditional business owners would have simply called ‘listening to your customers.’ The …

Where does social media fall in the hierarchy of your organization?  If you’re still treating it as something you hand off to the interns to keep them busy, you’re doing a great disservice to yourself, your company, and your interns.  Your social media presence and strategy should never be treated as busy work or an …