… Oh, And Must Be Good Storyteller! When writing to customers or staff, the principles and theory for great communications are the same. But the practicalities are quite different. Marketers have scoping, planning and delivering campaigns down to a fine art. They work to clear objectives. The responsibilities between the client the agency are clearly …

Technologies, business models, and economic conditions change pervasively. But when it comes to winning the hearts, minds, and investments of venture capitalists, some past methods remain unchanged today. Pitching is hard – I know, because I was an entrepreneur before I became a VC. But as I’ve observed, some entrepreneurs sabotage their own efforts by …

We are preoccupied with messaging. From 140 characters to sixty seconds; Pinterest to YouTube. From the candidate to the evening news anchor, we place a premium on what we say and how we say it. The preoccupation is understandable. Personal experience underscores the value of being able to get our point across. Consider how quickly …

A trim balding man in khakis with a button down shirt, the CMO looks the part he has played for so many years – the affable, hardworking executive who gets the job done.  It’s the 2015 sales kickoff meeting and he is sitting in the front row with the rest of the executive team, getting ready …

Why are there more highly successful men than women?  A key reason, I believe, is that women are not as aware as men are of the power of personal branding, whether it’s self promotion, projecting confidence or strategic networking.  After all, success is not just determined by how smart and talented you are, but by …

You’re delivering a quality product/service that your customers are over-the-moon about?  That’s great news – but how do you know this exactly? Are your staff telling you? Are you hearing it from your franchisees? Do you never get any complaints? Do you just know it – because that’s what you’ve worked hard to do? It’s …

Coming to a boardroom near you in 2015: ‘-jacking’ and ‘it factor’. Laura Carus highlights the new business lingo that will be taking centre stage this coming year.

Would you buy from you? Many people struggle with this question only to find that their best response is a “maybe” or the noncommittal “it depends.” Huh? If you would not buy from you, why would anyone else buy from you? We live in a world that is overloaded with more information than can be …

With a majority of our communication being nonverbal, you are selling yourself short when pitching if you ignore the power of body language. Learn 5 simple ways you can use nonverbal communication to supercharge your sales effectiveness.

If you asked your colleagues why they or your organisation have recently lost business to a competitor, what would they give as the most common reason? When I’ve asked clients or audiences the same question, without fail the immediate response is ‘price’ – and that happens pretty much anywhere in the world I happen to …