With a majority of our communication being nonverbal, you are selling yourself short when pitching if you ignore the power of body language. Learn 5 simple ways you can use nonverbal communication to supercharge your sales effectiveness.

If you asked your colleagues why they or your organisation have recently lost business to a competitor, what would they give as the most common reason? When I’ve asked clients or audiences the same question, without fail the immediate response is ‘price’ – and that happens pretty much anywhere in the world I happen to …

How does writing online copy for websites and blogs differ from writing for offline materials such as brochures? While there are many similarities, there are also some major differences. Get it right and you’re well on your way to engaging with and converting your visitors into customers.

Here it is… the extended coverage of the 2014 ’50 Marketing Thought Leaders Over 50′ list – where each of the finalists highlighted share their insights into the next 5 years in marketing and on creating an engaging social media presence.

If you’re like many, the topic of networking isn’t your favorite dinner party conversation. Many perceive networking as boring or they equate it with “schmoozing.”  Even for me, the thought of walking into a room of strangers used to fill me with anxiety. However, a couple of years ago I woke up and realized how …

For all organisations, monitoring the voice of customers is an essential, in order to improve operations and remain competitive. But are current methodologies and systems delivering what we need? Rita Tochner shares her thoughts on ensuring every customer’s unique voice is be heard.

When we start our business we are so focused on raising the capital to get it going and cash flow to keep it going, in the same vein we should be looking at creating and continually building on our “conversation capital”. What is that? Some call it public relations, some strategic communications and some just …

A few months ago, I wrote an article about storytelling’s newfound renaissance. It seems to me that the term “storytelling” gets thrown around in marketing departments without much thought to what it truly means. I worry that storytelling will become a hackneyed term and lose its impact. If storytelling is the new black, how can a marketer …

Communicating in multiple languages is now a requirement, not an option, for doing business globally. Translation technology is making strides to make this reality more attainable for every business.

Great brands know a secret: It doesn’t matter how you see the world. What matters is how the world sees you. Learn how you can stand out in a crowded environment, by tapping into your natural personality brand.