Branding, localization, other very specialized areas of marketing… there are not a lot of CxO or SVP jobs for these specializations. Where do we fit? Once we’re great at what we do, where do we go? Who listens to us?

Most of the struggle and friction we experience in life, and in business, is the result of not understanding and even denying our essential natures as human beings. However, when we learn to work with human nature, we experience greater engagement, performance, and success.

How can we lead if we are looking down?  We cannot.  Leaders must look up.  Leading individuals and organizations who look up and ahead almost always have a strong brand.  So, let us focus on the word brand and how it positions us as a leader in the marketplace. We communicate a message in everything …

As a leader, you know how to evaluate the health of a business – whether it’s your own or a target for acquisition.  It’s a fairly standard checklist we all understand – from assessing outstanding debt to evaluating the strength of the management team. But do you know how to assess yourself as a senior …

Why are there more highly successful men than women?  A key reason, I believe, is that women are not as aware as men are of the power of personal branding, whether it’s self promotion, projecting confidence or strategic networking.  After all, success is not just determined by how smart and talented you are, but by …

If you’re like many, the topic of networking isn’t your favorite dinner party conversation. Many perceive networking as boring or they equate it with “schmoozing.”  Even for me, the thought of walking into a room of strangers used to fill me with anxiety. However, a couple of years ago I woke up and realized how …

Great brands know a secret: It doesn’t matter how you see the world. What matters is how the world sees you. Learn how you can stand out in a crowded environment, by tapping into your natural personality brand.

Over the past 20 years I’ve spent thousands of hours with business owners, salespeople and professionals who seem to change their persona when it’s time to win business – when it’s time to ‘sell’. It’s as though they go from being the normal person they usually are (the one their mother, partners and kids would …

You get a call from your boss’s boss just as you are boarding a plane.  There’s a big problem with a client, and he needs a five-page report from you immediately.  You say, “No problem. On it.”  You write a beautiful report, but you can’t send it. There’s no Wi-Fi on the airplane.  As you land, …

The start of the personal branding movement is often attributed to the article written in 1997 by Tom Peters for the Fast Company Magazine entitled “The Brand Called You”. However, personal branding is not a new concept and has been around for many years before Tom Peters’ famous article. In this article Heather Townsend, author …