Science fiction is becoming fact as Virtual and Augmented Reality (AR/VR) enter our daily lives. that is resulting in consumers and businesses around the world engaging with AR and VR in combination with smart devices. And this will have profound effects on the way brands develop and engage with their audiences. Despite the still emerging …

In the age of digital transformation, brands are fighting hard to remain relevant. Key modelers, like Netflix, Hulu and HBO, continue to challenge the way their customers consume media, while some other companies fall short of retaining interest. What key imperatives, then, will drive the media brands of the future? Let’s breakdown the five best …

New Markets, New Issues In a little over two decades, Amazon has gone from online bookseller start-up to global e-commerce giant, with hundreds of millions of active product listings on its marketplace at any one time. While it has largely managed to evade the counterfeits stigma attached to some of its rivals, including Alibaba and …

You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? As these technologies evolve, more and more enterprise applications will very quickly become mainstream. Augmented reality (AR) and virtual reality (VR) are getting more attention lately, thanks to the launch of new smartphones making the …

In the age of big data, it seems as though there’s a systemized way to measure everything. Want to know how many hits you got on the company website? Go to Google Analytics. If you’re meeting sales projections? Log into SalesForce. Need to see how much progress the development team’s made? Visit GitHub. Access your …

We’ve all heard about disruption. After all, it’s now been used to death. Recently, I’ve been thinking about the D word and how we make our brands last the test of time; how we make them Futureproof. It’s a challenging thought; and one that is arguably impossible. After all, how do we know what’s coming …

Burger King recently hit the headlines after winning the coveted Grand Prix award at Cannes Lions for its ‘Google Home for the Whopper’ campaign. The 15 second TV spot asked “OK, Google, what is the Whopper burger?” triggering Google Home devices within earshot to begin reading the Whopper Wikipedia page aloud in people’s homes. It …

I remember my very first email marketing push. ‘Wow! Revolutionary’ I thought. ‘Don’t all ring at once,’ I said. ‘You’ll all get served in good time,’ I announced… But, while it yielded moderate success, doors remained on their hinges, and the telephone exchange remained pretty much intact. The problem was, it seems, I was doing …

Regardless of the size of your organisation, we all know that the importance of social media isn’t to be underestimated. But with so many messages to cut through, how can you ensure your brand’s voice is the one that’s heard? In my experience, there are five key areas to master, in order to stand out …

Open on a 21st-century family room. An evening some weeks ago, I looked up from checking my work email to realize that all of my family members were busy on their own electronic devices. My wife was group texting friends on her phone, my 13-year -old son was playing Clash of Clans on his phone …