Whenever we kickstart, articulate, and deliver on digital globalization, we tend to talk much about its major
powerhouses such as granular data, compelling content, and immersive experiences all around the world. And it is right to do so. Processes and technology are flagships that make these assets tangible, actionable, and ultimately successful.
They cannot be ignored when empowering any globalizing organization and guiding any globalization leader, in order to achieve each and every milestone in their journey across markets and territories, which is based on continued engagement, endorsement, and effectiveness. You guess it, or you know it. Embracing diversity and inclusion is vital to cross borders and go beyond boundaries.
Diversity And Inclusion Are Personal Values For International Audiences, Not Artificial Ones
Like in other areas, these two values are interdependent and mutually reinforcing. As far as digital globalization is concerned, they are interwoven as they seed and bring out emotional, personal, and cultural relevance in any local experience. Moreover, they require permanent consideration from those executing localization strategies both individually and collectively.
Most importantly, capitalizing on diversity and inclusion opportunities helps keep stakeholder and customer aspirations, requirements and experiences at the center of all thoughts and actions related to resources, processes, and technology. If this is your priority, you may look at immediate global competitive advantages from these opportunities from the following angles.
These key factors are complementary to ensure and accelerate digital globalization at the speed of now. Raising the bar is the name of the game.
Putting Local Stakeholder And Customer Experiences (Back) In Perspective With Their Real World
Caring about diversity implies understanding and delighting audiences, including individuals and groups. Promoting inclusion means incorporating their characteristics to craft experiences, touching them rationally and emotionally. While there may be some common or similar trends internationally, a normalized experience is nowhere to be found across multiple markets.
Diversity and inclusion prevent global players from making assumptions that may prove to be wrong, or forcing views that may not be accepted at the end of the day. It is about reflecting on what stakeholders and customers really are, what they actually do, and where they may be. From the outset of any international expansion, it must transpire in efforts to understand them and initiatives to delight them.Taking diversity and inclusion into account is a preliminary phase prior to leveraging data and insights , making it an investment with one of highest returns.
So it is, first of all, a best practice and a mindset to adopt local and personal standards, rules, and conventions and to accommodate them while evolving with it along the way. In terms of products and content experiences, it means designing, developing, testing, and deploying at scale and with the needed granularity level.
Raising the bar of diversity and inclusion enables saving time whether you spend it on education, promotion, improvements, or assessments.
Synchronizing Leadership And Engagement With The Real World Of Stakeholders And Customers
In other words, you have to lead as if you were walking in the shoes of your audiences around the world. Digital globalization requires leaders to influence, mentor, and convince stakeholders and customers across many countries and in various ways. Therefore embracing diversity and inclusion as part of strong leadership, and as a recognized business practice, cannot be an afterthought.
Linguistic, cultural, and functional backgrounds have to be considered as profiling enablers and engagement building blocks. The path to making decisions, connecting, and engaging with other people may vary significantly according to their personal and cultural patterns. For example, virtual or distant communication may be subject to adaptation – or even some exceptions – in markets where face-to-face meetings and direct contacts prevail.
Such variance may be disturbing, as all digital channels seem easier and faster anywhere at first sight. Yet it has a direct impact on initial and continuous engagement with other persons and the relevant type of leadership.
The ability to convey messages and get things done depends on how positively the authority or convincing power is perceived and received. So does the acceptance of micro management or management through influence. As we have to collaborate, lead, and engage with more geographically dispersed stakeholders and delight more demanding customers, we have to be conscious of personal sensitivity and cultural dependencies.
Raising the bar of diversity and inclusion enables driving effectiveness whether you need to increase integrity, productivity, or personalization.
Leveraging Technology And Processes To Integrate Them Into The Real World Of Stakeholder And Customer Ecosystems
Diversity and inclusion are crucial challenges and facilitators to optimize the technology stage supporting digital globalization. They may be seen as an additional or unexpected layer of complexity in global expansion and localization plans to implement tools or to define supply chains.
As a matter of fact, embracing these values up front does not slow down cycle times or add risks to your picture. It helps avoid the trap of technical oversimplification that leads to poor experiences within globalizing organizations, and among stakeholders or customers. It enhances time and cost effectiveness in end-to-end lifecycles and instils global readiness in processes.
Workflows that are expected to be straightforward do not systematically match the large variety of ecosystems and channels that come to play in regions and countries. That is why processes must be streamlined, and tools must be implemented to boost interactions between a myriad of diverse people, and nail down alignment with common business goals in light of diversity and inclusion imperatives. In addition, it is necessary to use the right deal of automation accordingly; when it comes to machine learning or artificial intelligence, for example.
Embedding these imperatives in design, development, and testing processes, as well as in technical specifications, helps strike a balance between local performance and global efficiency. Sooner rather than later, benefits are translated into savings and gains for the business; for example, by reducing the number of iterations over time, while anticipating pitfalls and planning for local enablers locally.
Raising the bar of diversity and inclusion enables turning centrally implemented technology and processes into growth drivers locally.
Digital globalization is nurtured and sustained with personal values to deliver personal experiences. That applies as naturally to your workplace as decisively as it does to your marketplace. Leading globalization and localization in an inclusive fashion is a must do. Keeping stakeholder and customer diversity in mind at all times is not optional.
If you execute and deliver on these two guidelines within your multinational or globalizing organization, you can bring out the best from your investments and growth internationally. As always, think globally and act locally to thrive in this world, but also live diversity and inclusion throughout your organization.