Brand Quarterly http://www.brandquarterly.com Fri, 23 Jun 2017 05:00:00 +0100 en-GB hourly 1 https://wordpress.org/?v=4.8 An Artificial Intelligence Roadmap For Contact Centers http://www.brandquarterly.com/artificial-intelligence-roadmap-contact-centers Fri, 23 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11274 There are many innovations that are rapidly changing the landscape of the contact center. From being able to offer an omnichannel customer experience across multiple channels to internet-enabled devices connecting directly to contact centers to provide proactive service, One of ...]]> How To Soar Higher With Marketing Ops http://www.brandquarterly.com/soar-higher-marketing-ops Thu, 22 Jun 2017 05:00:02 +0000 http://www.brandquarterly.com/?p=10884 Increased choices, channels, and competitive proliferation have changed the way companies and customers engage with each other.  As a result, many organizations are designing new approaches in order to be able to pilot themselves successfully in this modern environment. PwC’s ...]]> Getting Up Close And Personal With Omnichannel Retail http://www.brandquarterly.com/getting-close-personal-omnichannel-retail Wed, 21 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11234 Say hello to the ‘want it now’ generation – consumers with an insatiable appetite for instant retail gratification. These consumers are easily identified – flitting from device to device, browsing their favourite brands on their mobile devices or desktops, complaining ...]]> Personal Branding Sucks http://www.brandquarterly.com/personal-branding-sucks Tue, 20 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11443 Hey! Get on board with this critically important personal branding advice! You too can become a brand like Nike, Apple, or Tesla. You too can be famous like Steve Jobs. Sheryl Sandberg. Oprah! You just need a logo, a catchy ...]]> The Psychology Of Brand Experience: Creating Brand Personality http://www.brandquarterly.com/psychology-brand-experience-creating-brand-personality Mon, 19 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11272 Why Would A Brand Have A Personality? It’s a basic question but one which we at agencies that help create brands rarely start by asking. So it is an interesting process to actually consider why brands look to have a ...]]> Data Analytics Is Changing The Game In Event Marketing http://www.brandquarterly.com/data-analytics-changing-game-event-marketing Fri, 16 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11221 We have tools to measure every dollar spent on digital marketing. But when it comes to assessing the value of live events, most businesses still operate in a pre-digital age. Companies spend 25% – 30% of their entire marketing budget ...]]> Renew Your Brand Strategy: Customer Experience Advice From Leading Brands http://www.brandquarterly.com/renew-brand-strategy-customer-experience-advice-leading-brands Thu, 15 Jun 2017 06:00:06 +0000 http://www.brandquarterly.com/?p=10895 A few months back, I chaired the Customer Experience Exchange Europe event in Brussels – speaking on stage with some of the big boys in the industry.  Brands that are currently ticking all the right boxes with their customer experience ...]]> How To Increase Revenue Through Content Marketing http://www.brandquarterly.com/increase-revenue-content-marketing Wed, 14 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11220 Content marketing is on every marketer’s list these days. We all know that brands need to deliver good quality content at the right times and in the right places in order to broaden their reach and increase brand profile. But ...]]> Brand Quarterly Magazine ISSUE 26 http://www.brandquarterly.com/brand-quarterly-magazine-issue-26 Tue, 13 Jun 2017 06:00:00 +0000 http://www.brandquarterly.com/?p=11158 Target acquired: brand success. Strategy Incoming… with the latest issue of Brand Quarterly. Brand strategy, content strategy, global customer experience, personalisation, digital globalisation, customer-centric innovation, company culture, value creation, and plenty more from 18 wonderful contributors, inside this 100+ page 'Strategy Issue.']]> Bridging The Brand Gap http://www.brandquarterly.com/bridging-brand-gap Mon, 12 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11217 There’s plenty of non-creative marketers these days, thanks to the ever widening scope of general marketing and analytical specialisms. But marketers without creativity isn’t good for brand marketing. We need differentiation and innovation more than ever. It’s a gap that ...]]> A Brave New World: The Future Of Programmatic Advertising http://www.brandquarterly.com/brave-new-world-future-programmatic-advertising Fri, 09 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11213 In days gone by, targeted advertising was a costly and time-consuming venture. For a brand to reach its desired audience, it would first have to commit to extensive market research, significant media spend, and an endless stream of calls and ...]]> An Emotional Response To The Digital Age http://www.brandquarterly.com/emotional-response-digital-age Thu, 08 Jun 2017 06:00:02 +0000 http://www.brandquarterly.com/?p=10893 In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to ...]]> When The World Is Falling Apart, Does Advertising Still Matter? http://www.brandquarterly.com/world-falling-apart-advertising-still-matter Wed, 07 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11212 The whole world is unhinged. Itchy trigger fingers poised above big, red buttons. The crazies are in control. Amongst all of this, how can something as trivial as advertising be considered important? Let’s not kid ourselves – though often seen ...]]> Evolve Or Die: Why Digital Transformation Is More Important Than Ever http://www.brandquarterly.com/evolve-die-digital-transformation-important-ever Mon, 05 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11190 Over the last few years, digital transformation has been one of the hottest topics at just about every business conference and event. It’s a subject which keeps the CEO awake at night yet is not always clearly defined or understood. ...]]> Marketplaces: Helping Retailers (Literally) Go The Extra Mile http://www.brandquarterly.com/marketplaces-helping-retailers-literally-go-extra-mile Fri, 02 Jun 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11167 It’s not easy shipping goods abroad, which is why some smaller brands may avoid the process altogether. As a result, they miss out on an international customer base and a variety of sales opportunities. So how can these smaller brands ...]]> 4 Insights To Bring Your Brand’s Web Analytics Into Focus http://www.brandquarterly.com/4-insights-bring-brands-web-analytics-focus Thu, 01 Jun 2017 06:20:03 +0000 http://www.brandquarterly.com/?p=10911 Excuse me, but do I know you? No, but your customer does. Each Facebook like, Twitter follower, and Pinterest pin goes into that analytic stew and provides a clearer view of your brand’s overall social standing.  In short, consumers get ...]]> Strong Brands Are Built From Within http://www.brandquarterly.com/strong-brands-built-within Wed, 31 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11192 On numerous occasions, I’ve been asked what makes a strong brand. An immediate response is the company’s founders. Without a visionary founding, an organisation is soulless. The essence of the organisation is thus built around the vision and mission of ...]]> Online Communities: What You Don’t Know Can Hurt You http://www.brandquarterly.com/online-communities-dont-know-can-hurt Mon, 29 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11156 Online communities have become a strategic digital asset for many companies, but marketing leaders still lack meaningful metrics to report success. According to Leader Network’s latest research study, “The Business Impact of Online Communities,” 92 percent of marketing and community ...]]> Going Digital: Transforming The Third Sector http://www.brandquarterly.com/going-digital-transforming-third-sector Fri, 26 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11164 As wave after wave of new digital technologies crash down on society, changing the behaviours and expectations of consumers and creating new opportunities to engage audiences, many charities are struggling to keep up. A lack of resources, legacy IT systems, ...]]> Moving Past Translation: When The Market Next Door Speaks A Different Language http://www.brandquarterly.com/moving-past-translation-market-next-door-speaks-different-language Thu, 25 May 2017 06:00:03 +0000 http://www.brandquarterly.com/?p=10903 A large mobile telecom company was looking to increase market share in the United States.  A survey of their current customers indicated that most spoke only English.  Further research revealed that in large urban areas, where major populations did not ...]]> 5 Reasons Customer Feedback Is Vital To Business Success http://www.brandquarterly.com/5-reasons-customer-feedback-vital-business-success Wed, 24 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11155 To understand why customer feedback is vital for any business, you have to look at the foundations of the market economy. The free market is made up of producers and consumers. In the dimension that interests us, companies are producers ...]]> The Rise Of The Experience Economy http://www.brandquarterly.com/rise-experience-economy Tue, 23 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11165 For many Millennials, the group born between 1980 and 2000, owning a home is a distant dream. A large number have also passed on the traditional rite of passage of the adolescent and chosen not to learn to drive cars. ...]]> Digital Isn’t TV So Why Are Advertisers Addicted To TV Measurement? http://www.brandquarterly.com/digital-isnt-tv-advertisers-addicted-tv-measurement Mon, 22 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11131 The boycott of Google’s YouTube platform didn’t just crack the door open on digital advertising; it blew it off its hinges. Exposed to the spotlight of ire, analysis boomeranged around the industry and left data providers scrambling to provide better ...]]> 2017’s Top 3 Disruptive B2B Marketing Technologies http://www.brandquarterly.com/2017s-top-3-disruptive-b2b-marketing-technologies Fri, 19 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11129 Disruptive technologies like augmented reality (AR), virtual reality (VR) and high-velocity marketing platforms are on the rise. They are being used as the gas that fuels the customer engagement engine to drive memorable user experiences globally. The hope is that ...]]> How In-Store Video Helps Optimize Brand Engagement http://www.brandquarterly.com/store-video-helps-optimize-brand-engagement Thu, 18 May 2017 06:00:02 +0000 http://www.brandquarterly.com/?p=10891 Point-of-sale marketing tactics have historically been limited to basic placards displaying outdated graphics along with some small print pushing today’s hot items. Some marketers take it one step further and recommend pyramids of precipitously stacked products, which a child on ...]]> How To Grow An Saas Company In A Competitive Market http://www.brandquarterly.com/grow-saas-company-competitive-market Wed, 17 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11121 It should be plainly obvious to anyone working within the SaaS industry that the marketplace has only become increasingly competitive in recent years. This rapid growth does not appear likely to abate any time soon, making it incredibly difficult for ...]]> Driving Towards Digital: How The Car Industry Is Finally Motoring Forwards http://www.brandquarterly.com/driving-towards-digital-car-industry-finally-motoring-forwards Mon, 15 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11067 There was a time when buying a car was a convoluted process. Not so long ago, consumers would do extensive research on the vehicle they were interested in and often, that would start with a review in a reputable car ...]]> 5 Tips To Maximise Your Social Media Marketing Success http://www.brandquarterly.com/5-tips-maximise-social-media-marketing-success Fri, 12 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11063 Data released in January by GlobalWebIndex showed that 34% of Facebook’s 1.8 billion users had visited a brand’s Facebook page in the previous month and 24% of users had shared some brand content with their friends. These statistics prove that ...]]> Wherever, Whenever: Developing A 360° Brand Identity http://www.brandquarterly.com/wherever-whenever-developing-360-brand-identity Thu, 11 May 2017 06:00:09 +0000 http://www.brandquarterly.com/?p=10907 As a new dad, I’ve learned very quickly that any sense of control you have is most likely an illusion. You may plan, organise and prep well, but then – life happens.  The same is true when you’re maintaining a ...]]> Marketers Are (Finally) Rediscovering The Power Of Focus http://www.brandquarterly.com/marketers-finally-rediscovering-power-focus Wed, 10 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11066 Econsultancy founder Ashley Friedlein recently made a bold prediction for the marketing industry’s year ahead: “The guiding star in 2017 will be focus”. An outside observer might reasonably wonder why a simple – even obvious – idea like focus merits ...]]> Why Your Brand Should Be On A Social Mission http://www.brandquarterly.com/brand-social-mission Tue, 09 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11130 Today’s consumers demand much more than just a good deal. For brands to stay competitive in today’s marketplace, they must have a purpose behind their brand and show a desire to fulfill more than just their own bottom line. When ...]]> The Three Phases Of Content Marketing http://www.brandquarterly.com/three-phases-content-marketing Mon, 08 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11041 Marketers still think of content marketing as an SEO tactic. As a result, content marketing remains in the hands of SEO consultants who are more inclined towards mechanistic processes, rather than delegating control to the marketing or PR department. This ...]]> Get Smart: How To Help Smart Home Technology Make The Cut http://www.brandquarterly.com/get-smart-help-smart-home-technology-make-cut Fri, 05 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11040 Amazon Echo, Google Home, Siri, Nest, Hive, Canary, and a myriad of great – and not so great – ideas on crowdfunding websites; they’re all coming to you and want to control you and your home. At the moment, the ...]]> The Future Of Marketing And Engagement Is Influential http://www.brandquarterly.com/future-marketing-engagement-influential Thu, 04 May 2017 06:00:03 +0000 http://www.brandquarterly.com/?p=10882 Planning for this year, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on ...]]> How Augmented And Virtual Reality Will Shape The Brands Of The Future http://www.brandquarterly.com/augmented-virtual-reality-will-shape-brands-future Wed, 03 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11039 It is critical for an organization to ensure they are engaging with their target consumers through every possible means. Almost every category is, in some way or the other, trying to maximise the connection with their consumers and introduce new ...]]> Customer-Centred (B2I) Business Planning http://www.brandquarterly.com/customer-centred-b2i-business-planning Mon, 01 May 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=10847 For a while now, we’ve been hearing how important it is to be customer-centred, particularly for large corporates. Cliché terms such as ” the customer is king” and “customer experience is the new brand image” come to mind, as well ...]]> Questions To Ask A PPC Management Company http://www.brandquarterly.com/questions-ask-ppc-management-company Fri, 28 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11038 Any company that wants to raise their sales online will investigate Pay-Per-Click (PPC) advertising. It’s a complicated field, so they often turn to PPC management companies to handle the specifics. But how do you know if you’re getting a good ...]]> Conducting A Rapid Ideation Workshop: 10 Questions To Ask Before You Get Started http://www.brandquarterly.com/conducting-rapid-ideation-workshop-10-questions-ask-get-started Thu, 27 Apr 2017 06:00:10 +0000 http://www.brandquarterly.com/?p=10901 Your organization (or client, if you’re inside an agency) is about to embark on the process of designing a new product, feature or service, and you have a mandate to come up with a great design solution.  A design ideation ...]]> Challenging The Status Quo In Programmatic: Google Is Right, But It’s Not Enough http://www.brandquarterly.com/challenging-status-quo-programmatic-google-right-not-enough Tue, 25 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11119 In the world of programmatic advertising, the status quo has created a national scandal. The Times recently published several front-page exposés on the programmatic world, including ‘Big brands fund terror through online adverts’ and ‘Taxpayers are funding extremism,’ alleging that ...]]> The Death Of Apps http://www.brandquarterly.com/the-death-of-apps Mon, 24 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11036 There are 2.5 billion smartphones in the world, and the average person interacts with one 200 times per day. That means – which by far exceeds the number of times we engage with the internet in the traditional cumbersome way: ...]]> How Virtual Reality Is Driving Us To Drink http://www.brandquarterly.com/virtual-reality-driving-us-drink Fri, 21 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11035 I am a strong believer in virtual reality as a force for good for the drinks and food industry. When you are standing in the supermarket aisle or at a bar, confronted with endless brands that are in many ways ...]]> 5 Steps To Launch Your Social Employee Marketing Channel http://www.brandquarterly.com/5-steps-launch-social-employee-marketing-channel Thu, 20 Apr 2017 05:00:03 +0000 http://www.brandquarterly.com/?p=10897 Social employees offer today’s brands an incredibly effective new marketing channel, yet far too many organizations don’t know what to do with them. Over the past decade, social media has enticed brands as a low-cost platform with unprecedented access to ...]]> The Potential Marketing Applications Of Bitcoin And Blockchain http://www.brandquarterly.com/potential-marketing-applications-bitcoin-blockchain Wed, 19 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11034 At this point, it is almost impossible for you to have not heard about how Bitcoin, and the blockchain technology that underlies it, are changing the world. There are lots of Bitcoin investors and companies based on blockchain, and the ...]]> How Brands Can Shape Consumer Trust In An Era Of Fake News http://www.brandquarterly.com/brands-can-shape-consumer-trust-era-fake-news Mon, 17 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11033 There’s no denying that 2016 was a disruptive year for the media. From allegations of fake news to presidential accusations on Twitter, it seems like the media was in the news almost as often as it reported it. Not only ...]]> Investing In Customer Loyalty: Don’t Rely On The Card Alone http://www.brandquarterly.com/investing-customer-loyalty-dont-rely-card-alone Fri, 14 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=10856 While it is too early to say exactly what Brexit truly means for the British economy, retailers are already beginning to worry about the rising costs of importing and exporting and preparing for tighter margins. In these times of uncertainty, ...]]> Mastering Visual Storytelling: Three Tips To Avoid Tech Tunnel Vision http://www.brandquarterly.com/mastering-visual-storytelling-three-tips-avoid-tech-tunnel-vision Thu, 13 Apr 2017 06:00:02 +0000 http://www.brandquarterly.com/?p=10905 Every generation experiences a creative movement.  Back in the day of Andy Warhol, artists recognized visual communication was moving at breakneck speed.  Warhol himself said, “The idea is not to live forever, it is to create something that will.”  It’s ...]]> The Secrets To Building Brand Relevance With Millennials http://www.brandquarterly.com/secrets-building-brand-relevance-millennials Wed, 12 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=10855 When it comes to the favorite brands of millennials, most marketers can easily rattle off a list of Gen Y darlings – predictable names like Instagram, Sephora, Shake Shack and reddit. But according to the results of the latest Prophet ...]]> Brand Safety After The Google Boycott: Finally A Catalyst For Stronger Content Categorization And Screening? http://www.brandquarterly.com/brand-safety-google-boycott-finally-catalyst-stronger-content-categorization-screening Tue, 11 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=11042 In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from appearing alongside terrorist and hate group content, what’s the next move for brands (and for ad tech)? Will ...]]> 5 Types Of Emails That Grow Customer Lifetime Value http://www.brandquarterly.com/5-types-emails-grow-customer-lifetime-value Mon, 10 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=10851 Whether you’re in the giftware category, hobbies, automotive, or business machines, increasing the lifetime value of your customers is key to business success. Analysis from 2016 shows that there are five types of emails that can grow that customer lifetime ...]]> It’s Not What You Sell; It’s How You Sell: Changing The Way You Influence Customers http://www.brandquarterly.com/not-sell-sell-changing-way-influence-customers Fri, 07 Apr 2017 05:00:00 +0000 http://www.brandquarterly.com/?p=10850 How do you transform your customer’s sales experience, so it is different and more desirable than your competitors, and adds value to your brand? First, you have to change the way your sales force influences and sells to them. Then, ...]]>