Global Marketing Special Edition 2014

Global Marketing Special Edition

Featured In This Issue:


Paving The Way To Customer Experience On The Digital Globalization Front Line
Bruno Herrmann | The Nielsen Company

Sailing The Seas Of Social Media…
Lars Silberbauer | Lego

Global Brand Management Is The Management Of Feedback
Prof. Dr. Dieter Georg Herbst  |  source1 networks

Influencer Insights:
Susie Hamlin – Director Of Global Strategy
And Advocacy | Cisco

Adapt Or Die: How To Best Approach Web-Localization Efforts
Julio Leal | Ciena

Shifting From Marketing To Consumers – To Mattering To People
Sharon Johnson | RE:PURPOSE
Kate Cox | Havas Media



Influencer Insights:
Rashmi Schaefers – Vice President,
Content Services And Localization | SAP

Social Data As A Gift To Localised Marketing
Katie Rigby-Brown & Brianne Moore | SDL

Behind The Curtain
With Brand2Global Founder Ulrich Henes

Language: The Vital Heart Of Your Brand Strategy
Alison Toon | Smartling

How To Use Mobile To Grow Your Global Business
Jamie Turner | 60 Second Communications

Trends In Consumer Loyalty
Kyle Clark | Mastercard


Global Marketing Special Edition


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