The New Power Struggle: Brands And Their Customers, Who Will Win?

If you are a sales or marketing executive, it should come as no surprise that we are officially in the “Age of the Customer.”  It used to be that companies could control the information exchange about their brand, products and services with customers, and position themselves in a way which best served their agenda. However, … Continue reading The New Power Struggle: Brands And Their Customers, Who Will Win?