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Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …

Artificial Intelligence (AI)-driven user interfaces are the most recent trend in digital transformation. For end users, voice-driven chatbots provide a streamlined interface to accomplish a task in a fun, engaging, informative, intelligent manner – and for brands, they represent a chance to engage their customers better, ultimately leading to increased loyalty and new revenue opportunities. We know …

We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it. Where …

As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

It’s no secret that a good (or bad) website has the power to significantly impact on a brand’s reputation, sales and profits. There have been enough studies on online shopping, the ‘browsing journey’ and the importance of good design for even the most traditional organisation to know that the formula is simple: an engaging and …

If you walk into a McDonalds anywhere in the world and order a Happy Meal, the cardboard box it comes in will probably be the same. But open it up, and you’ll start to see some differences. The toy it comes with will likely reference the latest film or cartoon popular in that region, while …

It is tempting to think of the dominance of online giants such as Amazon as evidence that local businesses are being squeezed out, and is widely recognised, but the growth of small business seems to contradict this assessment entirely. Research released by LinkedIn suggested that the number of entrepreneurs in the UK has increased by …

Open on a 21st-century family room. An evening some weeks ago, I looked up from checking my work email to realize that all of my family members were busy on their own electronic devices. My wife was group texting friends on her phone, my 13-year -old son was playing Clash of Clans on his phone …

In late 2016, I started an independent book publishing company. The motivation behind starting it was centred around creating a platform for unpublished authors and poets to showcase their works. For a while, I had been trying to get a co-authored anthology published but hadn’t found a home for this work to be brought to …

The value of rehearsed spontaneity for business is underestimated. While we can often remember being impressed in a meeting – think of that lightbulb moment when a client’s unexpected question is flawlessly answered – we don’t always recognise the preparation that goes into it. There are, however, ways for marketing and sales professionals to harness …

In many ways, it is no surprise that situations that reflect abuse of power have come to light in various industry sectors. The pervasiveness of questionable behaviour by those in positions of power is also not shocking. Courageous women who have publically shared their stories are our role models. Their boldness has allowed so many …

‘I want it all… and I want it now…’ Now aside from being a fantastic 80’s Queen number, funnily enough, it resembles what a lot of marketers want in 2018 – but not me. Marketing to teens, parents and younger audiences has never been more difficult, and we are in a time where having everything …

Whenever we kickstart, articulate, and deliver on digital globalization, we tend to talk much about its major powerhouses such as granular data, compelling content, and immersive experiences all around the world. And it is right to do so. Processes and technology are flagships that make these assets tangible, actionable, and ultimately successful. However, we may …

In August 2017 Gerald C. Kane, professor of information systems at the Carroll School of Management at Boston College wrote a powerful article on MIT Sloan Management Review describing what digital transformation really means. Spoiler alert: it’s not about technology or transformation. Alas, Kane states, “digital transformation is about how technology changes the conditions under …

In today’s digital age, hyper-personalized, omnichannel marketing will soon be the foundation of customer experiences in virtually any industry – and of global companies, across continents. Companies that market to international audiences must use data and buyer personas to understand customers’ behavioral patterns, decide which channels to invest in, deploy locally, and ensure they budget …

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