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Just as the internet ruthlessly sorted winners (Google, Amazon, etc.) and losers (Kodak, Blockbuster, etc.) in the 1990s and 2000s so too will the wave of change and innovation that is enveloping markets across the globe. Ad blocking, AI and personal agents, voice and visual UI, social influencers, and generational waves of anti-greed sentiment are …

We’ve seen an awful lot written in recent months about this May’s General Data Protection Regulations (GDPR) – the legislation that replaces an existing data protection directive, rewrites the rules for collecting and managing consumer data, and deals data privacy one of its biggest shake-ups in two decades. There has been lots of worry as …

In the age of big data, it seems as though there’s a systemized way to measure everything. Want to know how many hits you got on the company website? Go to Google Analytics. If you’re meeting sales projections? Log into SalesForce. Need to see how much progress the development team’s made? Visit GitHub. Access your …

There’s an old joke that the risk of a child being injured increases in direct proportion to the number of adults present. Whether there’s any truth to it or not, the point is that, when no one has designated any individual with having primary responsibility, nobody takes responsibility. I think that’s a great analogy to …

Over the past few months we have seen the gradual launch of a range of new gTLD’s (generic Top Level Domains). Some are industry or geographic specific, but others are creating more concern.

Are the typical brand management and international marketing issues faced by a powerful for-profit company the same as those navigated by an international non-profit organization?  Do non-profit organizations need to worry about a global branding strategy, website conversions, or visitor metrics? In short, yes. Let’s take an in-depth look at how one non-profit organization approaches …

This is the final part of a complete marketing audit. As I mentioned in my previous articles, Analyzing the objectives, policies and strategies of the company’s marketing department, as well as the manner and the means employed in attaining these goals. A marketing audit is also important when analyzing: The Marketing Organization The Marketing Systems …

Scott is co-founder, president and CTO of ion interactive, he’s an agile marketing advocate, chair of MarTech Conference, author of Hacking Marketing, and editor of the Chief Marketing Technologist blog. Let’s get talking – marketing technology, automation and agility… with Scott Brinker. BQ – When looking at investing in new tech, how would you recommended marketers balance …

To-Native-Or-Not-Native-That-Is-The-Question-Q1

Like many of you, I see the term ‘native advertising’ flood my inbox from industry magazines and pundit newsletters.  Currently, I have more than 50 articles about native advertising sitting in my inbox today.  In case you don’t have time to read that many articles, here is my brief review of what native advertising is …

Many of us grew up being told ‘failure is not an option’. But when you look around, while the rest of the world recoils at failure, technology’s dynamic innovators enshrine it as a rite of passage en route to success. It is probably Silicon Valley’s most striking mantra: “Fail fast, fail often”. It is recited …

Gone are the days when you could simply translate your current website or digital media and instantly compete on the global market. Every business with an online presence has the opportunity to be successful globally. So now is the time to consider the benefits of cultural customization over basic translation.

Brands-Do-Good-And-Earn-A-Profit-Q1

Few, if any of us, envision a business – a bank, a fast food chain, an oil and gas producer or even a retailer – when we hear the phrase “doing good”. Yet, brands today are doing good. Why are many people still uneasy with aligning a brand with the notion of doing good? And what can brands do about it?

Like Swiss Army knives, ‘one-stop’ shop agencies can provide digital marketing and brand leaders with multi-functional support in challenging global environments and help them move faster with lighter bags. What should you consider when choosing one?

To effectively answer “So What? Why You? Who Cares?” we need to consider if we are focused on the right things in building our brand. Are we doing things the best way? Are we doing them for the right reasons? We need to look at what we should put on our start doing list and …

Marketers-Gain-Greater-Credibility-With-The-CFO-Q1

In today’s world, financial rigor and strategic insight are becoming tightly linked.  Increasingly, CFOs are playing a primary role in developing and implementing strategy within their company, serving as a key advisor to the CEO for developing growth opportunities for the future. A study by Ernest & Young found that one-third of CFOs “play an …

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