3 Ways To Drive Cultural Change For Always-On B2B Influencer Marketing

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4 Steps To Make Customer Centricity A Focus

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Making Money From Content Marketing: The Only 10 Ways

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The life blood of any business is the “finance” to commence, grow and expand the products/services being marketed. Where Does The Funding Come From? Many business owners have the capital with which to launch and promote an idea or more practically several product lines. To be successful in launching and promoting a product/brand can be …

How is it that you get to the end of the day and sigh: “I’ve got nothing done today”? Of course you have worked hard, but maybe not on what you intended. Most of us try to solve the lack of productivity by simply putting more hours in…and those hours tend to get soaked up …

A Localized Global Marketing Strategy

Finding the balance between standardization and localization of the web content is one of the preeminent dilemmas that companies face when tapping international markets. Many times companies, either due to lack of coherent global marketing strategy or for cost/efficiency reasons choose to standardize their marketing mix for international markets. Rationales for standardization strategy are many …

Franchising - Goldmine or Minefield?

Franchising can be a great way to grow your business using other people’s resources and capital. It would be fair to say that most businesses could be franchised. If your business is proven, profitable and portable (can be taught and replicated) then you have ticked the first box. However it is essential that you make …

Whoever you are, I know that you’re looking for ways to give yourself more hours in the day. It could be freeing up more of your time to spend it with the family.  Perhaps you’re looking at claiming back some ‘man hours’ from the overall business to invest in increased growth.  Or maybe you’re a bit of …

How An Old Tactic Makes Your Brand Human Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments without much thought to what it truly means. There are several interpretations to storytelling, but …

The New Science Of Winning

The businesses that win in the future are those that apply what I call the science of winning. Science is all about evidence-based insights and using the best available data to draw new conclusions. Businesses, big or small, that apply the same principles will outperform their competition. At the moment, 90% of business decisions are …

Currencies Of Change

Many consumers feel that they should make positive changes to their lives, towards choices that enhance health and wellbeing, or are more sustainable and socially responsible. But lack of time and resources mean that making those changes – and sticking to them – can be hard. Now, consumers are looking to brands for help. That’s …

Top 10 Localisation Best Practices for Latin America

Every day, more and more business managers and professional communicators look for resources to localize multimedia content for Latin America. Considering the expense of producing the content, and the size of the potential customer base in this region, chances are your company is joining the trend. While the idea of reaching over 600 million new …

Help Or Hype: What Do Your Customers Want?

Building relationships with your prospects and customers is definitely a longer process to getting the sale but the long-term gains are worth it. Gone are the hype-ful campaigns, and in are the help-ful campaigns, a new way of communicating with the masses that is catching on but it takes a little more time. I think …

Be Heard, Be Seen - With Insightful Branding

When we engage in discussions or group meetings, there usually are several people who like to observe and listen.  Pushing their seat back, as to take in the full view from afar.  Becoming a spectator as opposed to a participant.  In the end, leaving the participants to wonder and guess at what spectators of a …

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