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Every day, artificial intelligence is becoming more empathy than pure logic, more face than interface. Soon, AI will be able to listen to the tenor of a customer’s voice, analyze their emotional state, and use this information to deliver appropriate responses – and become more finely tuned through each of those interactions. For brand marketers, …

For many of us, our experience with artificial intelligence (A.I.) may be, for a lack of a better way to put it, “helpfully cool.” That can mean asking Amazon’s Alexa to play a particular song or querying Google’s Home to see if butter is a suitable replacement for vegetable shortening. But the potential for A.I. …

CEO’s have been prominent figures in business for as long as they’ve existed, but starting in the 1980’s something else began to happen too. After Hollywood gave us Gordon Gecko and Miranda Priestly, reality seemed to fight back. Inspirational CEO’s like Steve Jobs, Richard Branson, and Vicki Escarra (to name but a few) changed the …

The reasons why startups and businesses fail have been written about exhaustively. But what about what makes them succeed? The media makes us firmly believe that the main ingredient of a successful startup has to do with its product or industry, namely that in order to get an idea off the ground and into the …

It should come as no surprise to even the most casual observer of retail trends that promotional activity has increased substantially over the past few years.  What may not be as apparent is that the increase in promotional activity has not had the desired results.  The frenzy of promotions may, in fact, be driving retailers …

With technologies advancing at such rapid rates and attention spans getting shorter by the day, the average length of a brand’s lifecycle has been heavily reduced.  We’ve all had that horrible thought before:  Is our brand out of date?  Are people talking behind our backs?  Or worse – are people not talking about us at …

Coming to a boardroom near you in 2015: ‘-jacking’ and ‘it factor’. Laura Carus highlights the new business lingo that will be taking centre stage this coming year.

Gone are the days of simple brand loyalty: You purchase Tide or Cheer because it’s what your mother always used and she might be personally offended if she found out that you switched. Today’s savvy marketers know that nothing can be taken for granted, beginning with Mom’s favorites. So what’s changed? In an era of …

Social selling has emerged as the frontrunner to warm up the sales process and thaw out the usual frosty receptions from the dreaded cold call. It’s time to harness the benefits of social network engagement and bring them into the business sphere to maximise your sales.

The most successful global companies go beyond considering digital globalization as part of their global presence online. They manage it to enable improved business operations, then capitalize on it to drive profits forward around the world.

I recently suggested an unconventional idea to my consulting team.  I proposed that we tell our clients and prospective clients this: We are the high price leader.   NOBODY charges more than us. In fact, if you find a company that charges more, we will gladly match their higher price AND add an additional 10%! …

Would you buy from you? Many people struggle with this question only to find that their best response is a “maybe” or the noncommittal “it depends.” Huh? If you would not buy from you, why would anyone else buy from you? We live in a world that is overloaded with more information than can be …

The 24-Carat Virtual Brand… A weak online brand is like a weak reputation in the traditional world of business. People won’t think you’re as good as others who have a strong online brand presence. People want to know about you, and they’re going to use the Internet to find out about you whether you like …

Gone are the days where unsuspecting consumers are easily influenced by overwhelming volumes of advertising and mass-marketing. As we try to discover the longitude and latitude of brands in today’s market, we need to look at them as actual civic communities – little villages – where people gather around the products and services they have affinities with.

With a majority of our communication being nonverbal, you are selling yourself short when pitching if you ignore the power of body language. Learn 5 simple ways you can use nonverbal communication to supercharge your sales effectiveness.

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