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We’ve seen an awful lot written in recent months about this May’s General Data Protection Regulations (GDPR) – the legislation that replaces an existing data protection directive, rewrites the rules for collecting and managing consumer data, and deals data privacy one of its biggest shake-ups in two decades. There has been lots of worry as …

In the age of big data, it seems as though there’s a systemized way to measure everything. Want to know how many hits you got on the company website? Go to Google Analytics. If you’re meeting sales projections? Log into SalesForce. Need to see how much progress the development team’s made? Visit GitHub. Access your …

There’s an old joke that the risk of a child being injured increases in direct proportion to the number of adults present. Whether there’s any truth to it or not, the point is that, when no one has designated any individual with having primary responsibility, nobody takes responsibility. I think that’s a great analogy to …

As the conversation about Gen Z – aged 20 and younger – grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about them on its head. Millennial guys, …

The-Trouble-With-Better-Mousetraps-Q1

There is a common misconception about great ideas, whether it be new products or new pitches.  Often when presenting the new idea to the world, it is too easy to believe that the world will adopt it on merit alone.  We want so badly to believe that if the idea is good enough, it can …

… Oh, And Must Be Good Storyteller! When writing to customers or staff, the principles and theory for great communications are the same. But the practicalities are quite different. Marketers have scoping, planning and delivering campaigns down to a fine art. They work to clear objectives. The responsibilities between the client the agency are clearly …

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The key to building a successful ingredient brand is recognition. It isn’t very useful if no one has heard of it, or isn’t familiar with what should be its’ well-entrenched positioning. Lately there have been some major shifts in how the makers of ingredient brands are going to market and gaining that recognition.

There continues to be ongoing debate around the topic of the role of art and science in marketing. A debate that highlights why marketing as a function continues to struggle to assert itself and to deliver real commercial value. As in all good stories, let’s start at the beginning. So what is the purpose of …

Technologies, business models, and economic conditions change pervasively. But when it comes to winning the hearts, minds, and investments of venture capitalists, some past methods remain unchanged today. Pitching is hard – I know, because I was an entrepreneur before I became a VC. But as I’ve observed, some entrepreneurs sabotage their own efforts by …

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SB Projects (formerly Scooter Braun Projects) is a diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy. I was lucky enough to have a chat with their top marketing mind Brad Haugen and gain some wonderful insights into the process behind launching chart-topping artists, TV shows and more… Thanks Brad for …

We are preoccupied with messaging. From 140 characters to sixty seconds; Pinterest to YouTube. From the candidate to the evening news anchor, we place a premium on what we say and how we say it. The preoccupation is understandable. Personal experience underscores the value of being able to get our point across. Consider how quickly …

How can brands create loyalists for the long haul? From Apple enthusiasts to football team fanatics, the common thread is emotional engagement. This article outlines three must-have storytelling components that are particularly well-suited for winning the customer lifecycle.

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A trim balding man in khakis with a button down shirt, the CMO looks the part he has played for so many years – the affable, hardworking executive who gets the job done.  It’s the 2015 sales kickoff meeting and he is sitting in the front row with the rest of the executive team, getting ready …

Social media is one of the most powerful platforms in digital marketing today. We take a look into what makes a successful social campaign and offer five easy ways to increase the number of shares that you get from your posts.

Why-Most-Companies-New-Years-Resolution-Of-Innovation-Will-Fail-Q1

Chances are, the calendar rolling over brought a surge of positive energy to your office.  You can almost hear the collective exhale of your team after the holidays, reinvigorated by new budgets and new ideas.  This year, resolve to see that expectation of wildly successful innovations stand proud past the spring thaw.  Though, statistically, most …

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