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Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …

Artificial Intelligence (AI)-driven user interfaces are the most recent trend in digital transformation. For end users, voice-driven chatbots provide a streamlined interface to accomplish a task in a fun, engaging, informative, intelligent manner – and for brands, they represent a chance to engage their customers better, ultimately leading to increased loyalty and new revenue opportunities. We know …

We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it. Where …

As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

Building and maintaining a strong brand requires constant monitoring and nurturing, and on occasion, the need to rebrand. Regardless of how successful a brand strategy may have been in the past, businesses are dynamic in nature, and brand messaging may lose its relevance over time, especially if the company has evolved into new markets or …

We recently had the opportunity to connect with Germany’s “King of Names”, Manfred Gotta – a worldwide leader in the art and science of naming new products and brands. After building up Interbrand Deutschland, Manfred founded his company, Gotta Brands, in 1986.  Working from an idyllic Black Forest valley, Manfred has created such well known …

Viewability has always been a standard of the advertising world. In this digital era, Engagement must become our new measure of success. Moving past who ‘sees’ and focusing on who actually interacts with your brand.

Don’t let a lack of consistency and poor brand quality assurance derail you on the path to long-term success. Your brand needs consistency, it needs protection, it needs a guardian…

Customer service today is as much about creating brand advocates, as it is about solving problems and addressing complaints. With the rise of social media and digital trailblazers such as Amazon, Yelp, Uber and Netflix, This shift has not only brought with it new risks and challenges for established brands, but also unprecedented opportunities, for …

Are you hitting the panic button with every new Google update? Failing to prepare is preparing to fail; find out how to take back control with a solid digital strategy as your new mantra.

Brands are engaging customers in an ever-more time sensitive world with huge demands placed on the individual for their attention. With the sheer volume of marketing communications constantly rising, how can you compete for – and win customer loyalty?

Are you familiar with the popular television series ‘The Walking Dead’?  The sheriff’s deputy, Rick Grimes, awakens from a coma in an apocalyptic world dominated by flesh-eating zombies. Knowing that the majority of people worldwide would not care if 73% of brands disappeared tomorrow (‘Meaningful Brands’ study, Havas Media Group), we should seriously ask ourselves …

Measuring marketing’s value remains a hot topic and challenge for many organizations. You may think measuring marketing’s value is a “no brainer”, but if you can’t prove your value you won’t secure the money. And while the money is important, there really is much more at stake. When you can connect your work to business …

The human application programming interface (API) – a marketer’s nirvana, enigma or simply too dangerous to even talk about? Wouldn’t you love to know what an individual is reading and reacting to online? The irony lies in putting our resources into developing marketing technology that is more human-like and perceptive, when we already have the …

The Social Age has hit the corporate world hard and fast.  In just a few years, we’ve seen a tremendous shift in how businesses – and the executives who run them – communicate, create, serve and lead. So how do traditional businesses keep up? How do well-established brands – still highly relevant yet perhaps a …

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