Innovation: It's More Than Just Invention

The other week I attended a new Networking event for SMEs. After the initial pleasantries were exchanged, as common courtesy dictates, I was asked what I do for a living. Upon hearing that I am an Innovation Consultant, the immediate response was ‘So you invent things?’ This common misconception, whilst frustrating, is not unsurprising. Innovation …

Trends In Consumer Loyalty

What is that secret ingredient that makes a shopper choose one loyalty program over another? How do you become the consumers’ choice in a market overcrowded with these incentives?

Influencer-Insights-Rashmi

In talking with Rashmi Schafers (VP of Content Services & Localization at SAP) it was abundantly clear she has a true passion for sharing her knowledge and expertise in the localization field. Rashmi allows us a window into her years of experience, managing international marketing and roll-out programs, that make her is a genuine thought …

Is Your Brand A Social Standard Bearer?

Demonstrating Leadership Through Innovation, Creativity, 
And Community Building. Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance for risk, and lead by example. They tend to think strategically, plan for the short and long …

Adapt Or Die: How To Best Approach Web-Localization Efforts

When you operate multiple websites in multiple regions – and multiple languages, how do you overcome the growth in localization requirements, and maintain the quality and relevance of your content?

The Rise Of The Personal Brand

The start of the personal branding movement is often attributed to the article written in 1997 by Tom Peters for the Fast Company Magazine entitled “The Brand Called You”. However, personal branding is not a new concept and has been around for many years before Tom Peters’ famous article. In this article Heather Townsend, author …

Your Brand’s IP Toolkit

Your brand is more than your name – it could be a colour, a fabric pattern or the distinctive shape of a chair. Protecting your brand throughout the world can be relatively straightforward, through creating and maintaining an IP strategy. A successful strategy should enable you to receive reward for your investment of time, ingenuity, …

Building Your Brand Through Employee Ownership

Sharing The Wealth. Highly engaged and motivated employees can give you a competitive edge in terms of business performance and are also crucial in terms of building a strong brand. Employees are often on the front line particularly within the service industry so they really need to embody what your brand is all about. You …

The Power Of Words

Nineteen Million Hits On YouTube (and growing)… What do you do when the world shows up on your doorstep? When your video goes viral you have the potential to broadcast your message to millions of people you’ve never met. Your unique brand becomes an overnight celebrity and suddenly everyone has an opinion of your work which …

The life blood of any business is the “finance” to commence, grow and expand the products/services being marketed. Where Does The Funding Come From? Many business owners have the capital with which to launch and promote an idea or more practically several product lines. To be successful in launching and promoting a product/brand can be …

How is it that you get to the end of the day and sigh: “I’ve got nothing done today”? Of course you have worked hard, but maybe not on what you intended. Most of us try to solve the lack of productivity by simply putting more hours in…and those hours tend to get soaked up …

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