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Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …

Artificial Intelligence (AI)-driven user interfaces are the most recent trend in digital transformation. For end users, voice-driven chatbots provide a streamlined interface to accomplish a task in a fun, engaging, informative, intelligent manner – and for brands, they represent a chance to engage their customers better, ultimately leading to increased loyalty and new revenue opportunities. We know …

We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it. Where …

As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

When you’re designing your business or e-commerce website, your main focus is probably on making sure that the design of your website reflects your company’s brand, while being aesthetically appealing to users. While having a strong company brand is crucial for holding onto your customers, your website also needs to increase conversions, guiding your customers …

From my perspective, the new system was genius.  Instead of our enterprise customers typing in their service orders in an email for call center reps to retype them into our systems (which almost always contained errors), the customers now had an easy interface that would “flow through” to the backend systems. The new approach was …

It’s time to stop crafting your wonderful, shiny personal brand that’s actually nothing like you. Ed shares his own experiences and flat out tells you – stop lying, be honest, just be yourself – more people will (probably) like you that way.

Demographic-driven marketing worked somewhat well in a simpler time when there were a couple of major brands and a handful of media channels. Now, in the current marketing climate, interest and intent are the keys to highly successful targeting.

Effective mobile marketing strategies should focus primarily on the 15%-20% of consumers who have already opted in to receive mobile communications. It’s a far more successful, profitable approach than throttling mobile communications out of concerns over consumers who might opt out.

When was the last time you performed a mirror test on your business? Jeffrey Hayzlett shares insights from Gene Simmons, Barbara Corcoran and Kevin Jonas on how to grow your business and keep it alive and breathing.

To help people think differently about situations, problems or products, you have to disturb the way their brains automatically process information.  In order to define who we are and make sense of the world around us, our brains like to work quickly within the confines of what we know.  The brain doesn’t like to have …

Digital is global by nature, not by default. This could be the mantra or the one-line manifesto for leaders having to deal with digital globalization today. Any digital property can give a business and a brand the needed global presence to reach out to most of the world. Yet it is up to you to …

Stroll into the headquarters of most large organizations these days and you’ll find all sorts of interesting things – ping pong tables, free drinks, laundry service, paid sabbaticals, free snacks, dogs in the office, nap rooms, coffee shops, rock climbing walls, beer on tap, free gym memberships, and if you’re really lucky, an enormous silver …

Registered designs are often considered by IP commentators to be an underused and under valued right when considered against the more generally recognised patent and trade mark systems. But how a product looks can be very important, and can be part of the overall brand recognition. So when copying takes place, it is an issue …

By 2020, our streets may be paved with all kinds of tracking devices and sensors that collect data, arguably, the gold of the 21st century. This is the promise of smart cities, using connected devices and data to revolutionise how we live, work – and market.

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