Things move fast in the world of digital advertising and nowhere is this more true than in the programmatic space. With new players from Accenture Interactive to Clear Channel entering the market this year and ad tech topping the agenda at Cannes Lions 2017, transformation appears to be the only constant in the industry. Amazon …

As if we didn’t have enough buzzwords in the marketing world, here comes another one. Just google “Types of marketing”, and your screen will be bombarded with 159 different types, one of them being e-commerce. The World Wide Web not only revolutionized the field of technology but also immensely affected our vocabulary.  Prefix ‘e’ is …

Over the last decade, waves of technological advancements, transport improvements and communication progression have created what many call a ‘global village’. However, with the blurring of global borders, comes a swarm of cultural differences that can make or break a Customer Experience (CX) strategy. As business markets become increasingly globalised, the importance of understanding culture …

Not all industries are equal. Or as in the words of François-Henri Pinault, CEO of Kering, “In luxury, the rules are very different to any other industry”. Signs indicate that all other industries have more to learn from the luxury industry than the other way around. Luxury brands are accepted as the epitome of branding. …

Would you buy from you? Many people struggle with this question only to find that their best response is a “maybe” or the noncommittal “it depends.” Huh? If you would not buy from you, why would anyone else buy from you? We live in a world that is overloaded with more information than can be …

The 24-Carat Virtual Brand… A weak online brand is like a weak reputation in the traditional world of business. People won’t think you’re as good as others who have a strong online brand presence. People want to know about you, and they’re going to use the Internet to find out about you whether you like …

Gone are the days where unsuspecting consumers are easily influenced by overwhelming volumes of advertising and mass-marketing. As we try to discover the longitude and latitude of brands in today’s market, we need to look at them as actual civic communities – little villages – where people gather around the products and services they have affinities with.

With a majority of our communication being nonverbal, you are selling yourself short when pitching if you ignore the power of body language. Learn 5 simple ways you can use nonverbal communication to supercharge your sales effectiveness.

Social media has become an integral part of marketing strategy for consumer products, with many phrases, straplines and brands being devised specifically for targeted campaigns using media such as Facebook and Twitter. But in a highly competitive world how does a brand owner protect the effort put into such campaign branding? In fact social media …

Globalization: Apple’s One-Size-Fits-All Approach

Did you know that by the end of October 2014, the iPhone 6 and 6 Plus were available in 69 countries and territories, with a total of 115 countries planned by the end of the 2014? That’s not the only amazing fact. Did you also know that the iPhone is the same design regardless of …

Marketing Audit Tools: The Internal Environment

Do you know as much about your own marketing strategy and operations as you should? This is your opportunity to put your own marketing under the microscope – the internal marketing audit takes a close examination of your current business situation and how your marketing affects each area of it.

Mobile marketing is no longer a somewhat hazy glimpse into the future.  It is the present and here to stay.  It is also raising the bar for marketers.  According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices.  Furthermore, Google and BIA/Kelsey estimate that mobile searches will exceed …

They say content is king. But if that king looks like a pauper, how much respect will he get? To get the best returns on your brand and marketing spend, you need to have the respect of your target audience.  Whether we like it or not, people will almost always ‘judge a book by it’s cover’.  …

If you asked your colleagues why they or your organisation have recently lost business to a competitor, what would they give as the most common reason? When I’ve asked clients or audiences the same question, without fail the immediate response is ‘price’ – and that happens pretty much anywhere in the world I happen to …

Although the world is spending more time on social media, there is one demographic that continues to avoid it like the plague: Chief Executive Officers. It was recently reported that only 8.3% of Fortune 500 CEOs had a Twitter account.  This is the same Twitter that just announced a major partnership with IBM with an eye on …

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