Whoever you are, I know that you’re looking for ways to give yourself more hours in the day. It could be freeing up more of your time to spend it with the family.  Perhaps you’re looking at claiming back some ‘man hours’ from the overall business to invest in increased growth.  Or maybe you’re a bit of …

How An Old Tactic Makes Your Brand Human Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments without much thought to what it truly means. There are several interpretations to storytelling, but …

The New Science Of Winning

The businesses that win in the future are those that apply what I call the science of winning. Science is all about evidence-based insights and using the best available data to draw new conclusions. Businesses, big or small, that apply the same principles will outperform their competition. At the moment, 90% of business decisions are …

Currencies Of Change

Many consumers feel that they should make positive changes to their lives, towards choices that enhance health and wellbeing, or are more sustainable and socially responsible. But lack of time and resources mean that making those changes – and sticking to them – can be hard. Now, consumers are looking to brands for help. That’s …

Top 10 Localisation Best Practices for Latin America

Every day, more and more business managers and professional communicators look for resources to localize multimedia content for Latin America. Considering the expense of producing the content, and the size of the potential customer base in this region, chances are your company is joining the trend. While the idea of reaching over 600 million new …

Help Or Hype: What Do Your Customers Want?

Building relationships with your prospects and customers is definitely a longer process to getting the sale but the long-term gains are worth it. Gone are the hype-ful campaigns, and in are the help-ful campaigns, a new way of communicating with the masses that is catching on but it takes a little more time. I think …

Be Heard, Be Seen - With Insightful Branding

When we engage in discussions or group meetings, there usually are several people who like to observe and listen.  Pushing their seat back, as to take in the full view from afar.  Becoming a spectator as opposed to a participant.  In the end, leaving the participants to wonder and guess at what spectators of a …

4 Steps to Sales Success

The Principled Selling Method. We live in a time when technology has given all businesses, from independent consultants to the largest corporations, the ability to make a massive impact with their brand in months not years. Yet so many businesses seem to struggle with the change of approach they need to make to harness the …

YOUR SOCIAL MEDIA INFRASTRUCTURE

Is Your Social Media Delivering You Value? A recent report shows that 40% of businesses plan to use social media in the coming year. Of the 60% of businesses who don’t plan on using social media, 41% are doing so because they don’t see the value to their business. For me, this report highlights a huge …

In the corporate world, it’s called brainstorming. In sports, it’s called teamwork. In the music industry, it’s called collaboration. On the web, it’s called crowd-sourcing. From being just a term coined by Jeff Howe, the contributing editor at Wired Magazine , in a blog in June 2006, crowdsourcing is a very real and important business …

Lessons In ‘Chain Theory’

Customer Service Interlinks with Brand Power; Brand Power Interlinks with Customer Service Two of the key drivers to building brand strength are creating a distinct brand identity and developing a unique brand personality. Unfortunately, semantics often gets in the way of understanding how these two factors can influence brand power. Brand identity, for example, is …

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