Know Your Customers and The People Influencing Your Markets

Getting To Know The Monster. It used to be easy – or at least easyish – to know about markets. A focus group here. A survey there. Markets were boring dull things that lumbered about occasionally. But, more often they slept like drugged Orks. But markets are not like they once were. They’re a tad …

Remaining Authentic While Going Global

We recognise and are attracted to authenticity. Whether consciously, just knowing it when we see it, or on a subconscious level, feeling drawn to a particular person, product, service or brand. This connection to authentic people and companies becomes even stronger, when our experience with them shows us their values are similar or in alignment with …

Emerging Technologies Driving New & Innovative Marketing Strategies 

The global marketing landscape is ever changing with emerging technologies and marketers need to ensure that they are tuned into the latest high tech trends that will have a strong impact on their industry. There are two technologies in particular that marketers need to pay close attention to as they could bring the art of …

11 Point Brand Identity Checklist

We all know that it’s important to make a good impression visually.  So with that in mind, here are a few basics you can check, to make sure you are putting your best foot forward.  Each area could be an article (or three) on its own, so I will give you the basics to build your …

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