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Poor customer support costs businesses $1.6 trillion in lost opportunities, according to an Accenture estimate. While most articles on customer support focus on companies that serve consumers directly, customer churn affects companies that serve other businesses too. Business people are also consumers. They develop expectations about customer service based on their experience as consumers, and …

It’s easy to forget that we are part of something much bigger than ourselves. That for all the freedom we have to shape our businesses, that freedom exists within the confines not just of our immediate world, but within the limits of our Solar System, which orders everything we do. Does this sound too “far …

Social media usage has been rapidly increasing every year. It has become a substantial medium for a lot of people to express and vent their feelings, and this trend does not look to be changing any time soon. Within any organization, 9 out of 10 people are likely to have a personal social media account. …

For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring that it delivers on its promises over time. Purpose is also important from an authenticity perspective, including a continuous internal evaluation on whether the brand’s positioning is aligned to purpose. In addition, results …

Your-Brand-Its-A-Symphony

Communicating in multiple languages is now a requirement, not an option, for doing business globally. Translation technology is making strides to make this reality more attainable for every business.

How-The-World-Sees-You-Lessons-In-Personal-Branding

Great brands know a secret: It doesn’t matter how you see the world. What matters is how the world sees you. Learn how you can stand out in a crowded environment, by tapping into your natural personality brand.

Utilising Consumer Psychology To Maximise Your Online Offering

When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and a host of other factors to make you want to buy. Indeed, even the kind of floor covering that you are walking on has an …

Getting Beyond The Hype: How To Use Mobile To Grow Your Global Business

Mobile is on every business’ radar for the foreseeable future. It’s time to learn how you can utilize mobile tools and technology to grow your sales and revenues.

Influencer-Insights-Ajit

Known by his team as their ‘Chief Web Guy’, I recently had the pleasure of a ‘virtual sit down’ with the driven, yet humble Vice President / General Manager of Lenovo.com, Ajit Sivadasan. Thanks Ajit for taking the time out of your busy globe-trotting schedule to share your insights with our readers. (Please note: below …

To Win More Business Be Human

Over the past 20 years I’ve spent thousands of hours with business owners, salespeople and professionals who seem to change their persona when it’s time to win business – when it’s time to ‘sell’. It’s as though they go from being the normal person they usually are (the one their mother, partners and kids would …

Shifting From Marketing To Consumers - To Mattering To People

A study of 30,000 consumers in 20 countries reveals it’s time for a new strategy to help align your global brand with 21st Century people in all markets.

Global Brand Management Is The Management Of Feedback

Cultural differences have a large affect on the design of a global brand management strategy. Managing feedback is key to finding success in the diverse ‘village’ that is our world.

An Exit Strategy Can Grow Your Business

An Exit Strategy Can Grow Your Business. What a fantastic feeling the first day you start your business. Whether you have been a business owner for one year or 40 years you will still remember that first day. You may have gone straight into business or come from a job; you now have no teacher, …

Premature Solicitation

Has someone you didn’t even know ever solicited you for a referral or business? I call this “Premature Solicitation.” (Say that fast three times and you might get in trouble!) I’ve been a victim of “premature solicitation” many times. I was recently speaking at a business networking event, and, before my presentation, a man came …

Sailing The Seas Of Social Media

The days of ‘fire-and-forget’ marketing campaigns are numbered. It’s time to take control of your brand’s marketing success in the unpredictable, ever-changing ocean that is social media.

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