Presented in association with

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …

Artificial Intelligence (AI)-driven user interfaces are the most recent trend in digital transformation. For end users, voice-driven chatbots provide a streamlined interface to accomplish a task in a fun, engaging, informative, intelligent manner – and for brands, they represent a chance to engage their customers better, ultimately leading to increased loyalty and new revenue opportunities. We know …

We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it. Where …

As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

This is the final part of a complete marketing audit. As I mentioned in my previous articles, Analyzing the objectives, policies and strategies of the company’s marketing department, as well as the manner and the means employed in attaining these goals. A marketing audit is also important when analyzing: The Marketing Organization The Marketing Systems …

Scott is co-founder, president and CTO of ion interactive, he’s an agile marketing advocate, chair of MarTech Conference, author of Hacking Marketing, and editor of the Chief Marketing Technologist blog. Let’s get talking – marketing technology, automation and agility… with Scott Brinker. BQ – When looking at investing in new tech, how would you recommended marketers balance …

To-Native-Or-Not-Native-That-Is-The-Question-Q1

Like many of you, I see the term ‘native advertising’ flood my inbox from industry magazines and pundit newsletters.  Currently, I have more than 50 articles about native advertising sitting in my inbox today.  In case you don’t have time to read that many articles, here is my brief review of what native advertising is …

Many of us grew up being told ‘failure is not an option’. But when you look around, while the rest of the world recoils at failure, technology’s dynamic innovators enshrine it as a rite of passage en route to success. It is probably Silicon Valley’s most striking mantra: “Fail fast, fail often”. It is recited …

Gone are the days when you could simply translate your current website or digital media and instantly compete on the global market. Every business with an online presence has the opportunity to be successful globally. So now is the time to consider the benefits of cultural customization over basic translation.

Brands-Do-Good-And-Earn-A-Profit-Q1

Few, if any of us, envision a business – a bank, a fast food chain, an oil and gas producer or even a retailer – when we hear the phrase “doing good”. Yet, brands today are doing good. Why are many people still uneasy with aligning a brand with the notion of doing good? And what can brands do about it?

Like Swiss Army knives, ‘one-stop’ shop agencies can provide digital marketing and brand leaders with multi-functional support in challenging global environments and help them move faster with lighter bags. What should you consider when choosing one?

To effectively answer “So What? Why You? Who Cares?” we need to consider if we are focused on the right things in building our brand. Are we doing things the best way? Are we doing them for the right reasons? We need to look at what we should put on our start doing list and …

Marketers-Gain-Greater-Credibility-With-The-CFO-Q1

In today’s world, financial rigor and strategic insight are becoming tightly linked.  Increasingly, CFOs are playing a primary role in developing and implementing strategy within their company, serving as a key advisor to the CEO for developing growth opportunities for the future. A study by Ernest & Young found that one-third of CFOs “play an …

How to create a brand: A dash of values, a drop of systems, a pinch of design, eye of newt… Wait a minute. Let’s start that again – in the real world. For many people, a brand is just as mystical and bemusing as a witch’s spell or gypsy magic from a fairy tale. So let’s …

The-Trouble-With-Better-Mousetraps-Q1

There is a common misconception about great ideas, whether it be new products or new pitches.  Often when presenting the new idea to the world, it is too easy to believe that the world will adopt it on merit alone.  We want so badly to believe that if the idea is good enough, it can …

MENU

Back