As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

In an age of mass media, the personalisation of consumer recommendations has become a necessity. From beacons to data management platforms, marketing companies are eager to make sure that the messages we receive are specifically relevant to consumers. However, many marketers have been slow to reach out to blind and deaf consumers, and those with …