What do you think when you hear “B2B”? There’s a constant flow of articles, reports and research that tells us that B2B is different. It’s hard. It’s not social or digital. That it’s not fun. “Business to business” is both very easy to define and entirely unhelpful to the brands who are working within it. …

As Managing Director of a design agency, much of my time is spent convincing clients that we can offer so much more than creating pretty pictures. It goes without saying that clients expect good design teams to be capable of interpreting strategy, but they don’t necessarily believe they are capable of creating it. While all …

#AgencyLife attracts dedicated, type A, work-hard-play-hard people, so it’s not uncommon for advertising agencies to suffer from the challenges that go along with hiring people who want to go into advertising. The things that make working at an agency great, and that make those who chose to work there great at their jobs, can also …

As you read this, two or more people on your marketing team are probably at odds over some question – big or small – about the right way to do their jobs. Maybe it’s the right way to set goals or structure a campaign. Or allocate budget. Or utilize consumer insights. Maybe it’s something as …

It all started so well. The contracts were signed and the champagne was flowing. But when once you saw yourselves as the next Unilever, capable of holding down those long-term agency relationships, now getting through the campaign you paid for will be an ask. Your agency has lost that spark from when you first met; …

Corporations are building high-quality in-house design and advertising groups like never before. The In-House Agency Forum (IHAF), founded in 2005 to provide connections and community for in-house creative groups, now has over 250 member companies. Corporate in-house creative groups provide services internally and, in some cases, to external clients. Successfully nurturing talent inside giant corporations …

Creative agencies are always being asked by their clients to deliver creative ‘things’. But what gets produced is only half of the story. The other, and sometimes more important, part is how it is done. Creativity is not just the things we make; it’s the way we make them; the ‘doing’ that goes on behind the scenes. …

Creativity in the workplace has always been highly prized, especially in sectors like PR, advertising and marketing. However, some agencies are starting to wonder whether the creative ambitions of a new generation of workers could be a cause for concern, with more and more employees now showing a commercial interest in projects outside of work. …

In the world of programmatic advertising, the status quo has created a national scandal. The Times recently published several front-page exposés on the programmatic world, including ‘Big brands fund terror through online adverts’ and ‘Taxpayers are funding extremism,’ alleging that household brands, as well as the UK government, the Guardian, and Channel 4, had been …

A specialist knows a lot about a little. Sometimes this is a good thing. Sometimes it’s even vital. But, not always. In the realm of cancer medicine, for example, research has found that specialists have a tendency to over-recommend the treatments they are capable of administering. This phenomenon is very human. And very hard to …