Roger Federer is a hero in the world of tennis and is now unarguably the greatest Wimbledon champion of all time. He prevailed again this year with a characteristic and unparalleled mix of artistry, power, focus, and agility. While Federer’s achievements remain largely confined to the sports pages, there’s much to be learnt from him …

My grandfather is a retired cotton farmer, so growing up I heard a lot about rain. I was familiar with what happened to our grass when the Texas skies withheld moisture, but it turned out, crops are equally imperiled by oversaturation. For my grandfather’s cotton plants, flooding was just as dangerous as drought. And now, …

Creative agencies are always being asked by their clients to deliver creative ‘things’. But what gets produced is only half of the story. The other, and sometimes more important, part is how it is done. Creativity is not just the things we make; it’s the way we make them; the ‘doing’ that goes on behind the scenes. …

If all you have is a hammer, everything looks like a nail. You’re probably familiar with this paraphrase of The Law of the Instrument, a common adage whose simplicity conceals the complex relationship at its core. In fact, there is an intricate dance among a problem, its solution, and the tools available to those trying …

According to PwC’s “2016 Global Innovation 1000” report, between 2010 – 2015, total R&D investment by the world’s biggest-spending public companies grew by 35% and reached a record high of $680 billion in 2016. But against a backdrop of shortening product lifecycles, the need to get products to market more quickly, and demand for continuous …

Increased choices, channels, and competitive proliferation have changed the way companies and customers engage with each other.  As a result, many organizations are designing new approaches in order to be able to pilot themselves successfully in this modern environment. PwC’s Global CEO Survey found 72% of organizations have, or are planning to have, significant change …

The world is changing faster than ever. Many of the changes are being driven by technology. Automation, robotics and artificial intelligence are helping us to collect and use data more efficiently. The outcome is a more effective way of doing business. In this Digital Age, what does it truly mean to be digital? When we …

Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealth of experience and knowledge to share; and have gained the respect of their peers through …

Buyers are empowered, and the age of the customer has begun.  The proliferation of social and mobile has created a digital divide – with companies who have transformed the way they go to market using data and technology to create superior customer experiences and extend their competitive advantage over traditional firms. Most companies are struggling …

Where does social media fall in the hierarchy of your organization?  If you’re still treating it as something you hand off to the interns to keep them busy, you’re doing a great disservice to yourself, your company, and your interns.  Your social media presence and strategy should never be treated as busy work or an …