Marketers have got the message: data matters. Yes, we’re getting data-savvy, but many marketers still aren’t getting the full value out of their data. By now, we’ve all started using data to measure progress, spot opportunities and reach new audiences. The problem is that many marketers are doing so independently or in a silo. But …

We have tools to measure every dollar spent on digital marketing. But when it comes to assessing the value of live events, most businesses still operate in a pre-digital age. Companies spend 25% – 30% of their entire marketing budget on meetings and events1 for a total spend of $565 billion/year globally2. Yet historically marketers …

Excuse me, but do I know you? No, but your customer does. Each Facebook like, Twitter follower, and Pinterest pin goes into that analytic stew and provides a clearer view of your brand’s overall social standing.  In short, consumers get to tell you what they like – and don’t like – about you. It was …

The boycott of Google’s YouTube platform didn’t just crack the door open on digital advertising; it blew it off its hinges. Exposed to the spotlight of ire, analysis boomeranged around the industry and left data providers scrambling to provide better data for brand safe solutions. But all the new solutions and analysis overlook the fact …

Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealth of experience and knowledge to share; and have gained the respect of their peers through …

Persuading the CEO, CFO, and sometimes even the CMO, to invest in their brands can be a tough ask – and winning over sales teams full of sceptics isn’t far behind. Sound familiar? The world of sales is shaped by demands for short-term, tangible and financial results. Hit short-term sales targets and financial rewards are …

It is impossible to open a social network these days and not see the stream of images, videos, and graphics that dominate the experience. In fact, according to a survey by Harvard University, Snapchat is the fastest growing platform among Millennials, with Instagram close behind.  And while Facebook still reigns king as the most widespread …

In today’s world, internet-connected devices comfortably outnumber people and consumers in mature markets are expected to each own three or more such gadgets by 2018. In this new reality, retailers and brand marketers must adapt their strategies to account for changing consumer behavior. Because people no longer interface with the digital world through a single …

It’s ‘Open Mic’ night! In this session, our 13 expert voices are sharing their insights on ‘Social Media’, covering: the evolution of social platforms, social business, employee advocacy, competitive analysis and marketing field testing, through to PR, ‘dark social’, and more, all right here… – – – – – Ann Tran @AnnTran_ Luxury Travel & Marketing Strategist …

A key focus for businesses has been how to meet the big data challenge. However, the emphasis has been on the quantity, rather than quality, of data and while being overwhelmed by volume, businesses have missed the real opportunity – the Big Insight. The problem is that marketers aren’t quite sure where to begin. They …