Technology. It’s all around us. Here to (supposedly) make our lives better, both personally and professionally. Sometimes it does, and sometimes, let’s face it, it’s just a bad case of ‘shiny new thing syndrome.’ As we’ve been preparing the Technology Issue of Brand Quarterly, I’ve spent a lot of time considering what technology means to …

The game of business in the 21st century is no longer won by financial reports tallied after the game is over. That was the how business did it in the 20th century. The game has changed, and what drives business success today is the intangible things that connect with the hearts and minds of stakeholders …

As a marketing tool, loyalty programs are used to attract and retain the long-term business of consumers.  If run well and constantly updated, they keep consumers returning, encourage them to spend more, and provide a unique competitive differentiator for brands seeking creative customer engagement angles. Increasingly, loyalty programs are also leveraged as data collection mechanisms …

One of the most frequently asked SEO questions we hear is: “What is the right mix of on-site and off-site activities?” Like most marketing related questions, the answer is: “It depends.” That being the case, this article will discuss the most important things the on-site/off-site SEO mix depends on. Understanding these variables will help you …

Brands are engaging customers in an ever-more time sensitive world with huge demands placed on the individual for their attention. With the sheer volume of marketing communications constantly rising, how can you compete for – and win customer loyalty?