Hey! Get on board with this critically important personal branding advice! You too can become a brand like Nike, Apple, or Tesla. You too can be famous like Steve Jobs. Sheryl Sandberg. Oprah! You just need a logo, a catchy name, and an elevator pitch. That’ll get you started. Then add: Social media – The …

Today’s consumers demand much more than just a good deal. For brands to stay competitive in today’s marketplace, they must have a purpose behind their brand and show a desire to fulfill more than just their own bottom line. When brands and consumers work in unison on a social mission, the impact can be significant. …

Social employees offer today’s brands an incredibly effective new marketing channel, yet far too many organizations don’t know what to do with them. Over the past decade, social media has enticed brands as a low-cost platform with unprecedented access to customers and prospects.  Yet despite improvements in content delivery and metrics, most organizations are unsure …