Technology. It’s all around us. Here to (supposedly) make our lives better, both personally and professionally. Sometimes it does, and sometimes, let’s face it, it’s just a bad case of ‘shiny new thing syndrome.’ As we’ve been preparing the Technology Issue of Brand Quarterly, I’ve spent a lot of time considering what technology means to …

In the world of programmatic advertising, the status quo has created a national scandal. The Times recently published several front-page exposés on the programmatic world, including ‘Big brands fund terror through online adverts’ and ‘Taxpayers are funding extremism,’ alleging that household brands, as well as the UK government, the Guardian, and Channel 4, had been …

In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from appearing alongside terrorist and hate group content, what’s the next move for brands (and for ad tech)? Will the subsequent boycotts – through which brands are rightfully voicing outrage at having been exposed …

The big buzzword in advertising is programmatic.  Programmatic media is defined by the use of data and automation to make ad-serving decisions.  Whether you’re a Fortune 500 marketer or a local business with a small marketing budget, chances are high that programmatic media will push forward your business goals. Data One implication that programmatic has …

Email marketing has changed dramatically over the past few years. Gone are the years of ‘hit send and keep your fingers crossed’: today’s marketing email subscribers expect content tailored to them, and they expect to be taken on a coherent journey when they sign up for a new product or service. Email courses are rapidly …

In 1913, Henry Ford revolutionised manufacturing by introducing his first moving assembly line. Before this, cars had been put together one at a time. Automation enabled him to cut car prices, double the minimum wage of his staff and produce a shiny new Model T every 10 seconds of the working day. Good for consumers, …

Many businesses are straining to listen and understand what consumers are saying to them. Purporting to fulfil that need is a plethora of Voice of the Customer (VoC) products. VoC is, of course, a relatively modern phrase that is used to describe what traditional business owners would have simply called ‘listening to your customers.’ The …

Big Data has swiftly become a dated, catch-all phrase in the online marketing lexicon, but it is undeniable that the amount of data and the speed at which is delivered, is still increasing at an exponential rate. For example, Gartner has predicted that enterprise data will grow 650 percent between by 2020, and IDC has …

In the (really) old days, you’d sit down in your comfy chair and read your newspaper from front to back cover, as there was not much of a way to pick and choose the content that was most relevant to you.  Fast forward to today, you see brands and organizations actively strategize and implement, around …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Chris Hall – Founder and Chief Executive Officer at Bynder Chris has over 15 years of hands-on experience building online businesses.  He has …