Things move fast in the world of digital advertising and nowhere is this more true than in the programmatic space. With new players from Accenture Interactive to Clear Channel entering the market this year and ad tech topping the agenda at Cannes Lions 2017, transformation appears to be the only constant in the industry. Amazon …

“The processing of personal data should be designed to service mankind.” So says the formal text of the General Data Protection Regulations. From the very start, it’s clear these regulations are no ordinary piece of legislation or compliance. The regulations were conceived to enhance the world we live in. To make our lives more pleasant …

In the world of targeted marketing, we often tread the line between being personalised and being personal. On the one hand, using a consumer’s data can lead to marketing that is tailored to the individual, helping them to cut through the noise and get to the products or offers relevant to them. However, if that …

The phrase “big data” most commonly might be associated with the tech side of marketing – analytics broken into charts and spreadsheets. But marketing executives should consider another aspect of digital marketing when putting analytics insights to use: the creative side. The trick is marrying digital and creative into one seamless marketing campaign. Collecting and …

You only need to rewind about 15 years or so to remember a time when marketers were limited to communicating with their audiences across just three channels: Television, newspapers, and mail. This meant that marketers could communicate the same message across all three platforms with minimal detrimental impact, but the explosion of new channels and …

If your business is not up to speed on offering consumers a personalized digital experience, then it’s time to catch up quickly. Personalization is no longer trendy or optional. On the contrary, personalization is rapidly becoming a consumer expectation. Businesses are seeing the rewards of capturing and analyzing data, which includes both consumer advocacy and increased revenues. They …

Marketers have got the message: data matters. Yes, we’re getting data-savvy, but many marketers still aren’t getting the full value out of their data. By now, we’ve all started using data to measure progress, spot opportunities and reach new audiences. The problem is that many marketers are doing so independently or in a silo. But …

Amazon Echo, Google Home, Siri, Nest, Hive, Canary, and a myriad of great – and not so great – ideas on crowdfunding websites; they’re all coming to you and want to control you and your home. At the moment, the range of Smart Personal technology is roughly arranged like Maslow’s Hierarchy of Needs: Technology offering …

At this point, it is almost impossible for you to have not heard about how Bitcoin, and the blockchain technology that underlies it, are changing the world. There are lots of Bitcoin investors and companies based on blockchain, and the trend is still growing rapidly. Just as it has the potential to transform the finance, …

There is change afoot in the way businesses will be able to use and collect personal data. Under the EU’s General Data Protection Regulation (GDPR) businesses will have to explain to consumers exactly how their personal data is going to be used, each and every time it is used for a new task. Those found …