What makes a brand iconic? For me, it is the story behind the brand that draws me toward it. And it isn’t just about the story of the brand’s formation that intrigues me, but more about how the founders of the company believed so much in their brand that they left no stone unturned to …

In an increasingly digitized and connected world, brands in all industries feel the pressure to invest money into creating unique and memorable social media accounts and experiences to increase their brand and business performance.  However, creating a stand-out brand experience through social media is easier said than done. One size does not fit all, and …

In this modern socially connected world, brands are more transparent than ever before, whether your company likes it or not. Without doubt, brand identity has been the single most important factor for increasing sales and ensuring growth since the dawn of capitalism. But, a brand is not simply a name, symbol, logo, tagline, audio jingle, …

Consistency is key to every successful marketing strategy. Branding is based on developing a specific voice for a company’s external communications, and that voice needs to be consistent across all the marketing channels. Before buying your product, customers will want to understand your company and see what kind of value you provide. If you keep …

There’s no denying that 2016 was a disruptive year for the media. From allegations of fake news to presidential accusations on Twitter, it seems like the media was in the news almost as often as it reported it. Not only did the way the public consumes media evolve, so too did their confidence in it. …

If you watched the Super Bowl, you’re probably still reeling from the unexpected win by the Patriots (depending on your camp – my congratulations, or my condolences). But the game isn’t the only thing that stirred conversation. Some have said that Gaga’s musical set during the halftime show – ranging from the rallying lyrics of …

How can multi-location businesses deliver consistent but customized brand experiences at scale?  The people working in each of your locations have the potential to be a part of your marketing team – can you trust them with your brand? People crave consistency from interactions with companies and organizations.  They don’t like surprises – they like …

Social media has not fulfilled its promise of revolutionizing marketing. It was seen to be a new medium that would create democratic dialogue over autocratic broadcast. Initially brands and advertising agencies were threatened by the power social media gave individuals. They feared a loss of control over the message. To some extent, that has happened. …

A few Decembers ago, on a gray Saturday afternoon about a week before Christmas, I was slumped in a rather musty-smelling wingback chair at my grandmother’s house in rural England.  Nursing a moderate hangover, I was idly flicking through twitter on my phone trying to move as little of my body as possible, when a …

What are the brands that are so integral to your life that you can’t imagine living without them? Can you picture Monday morning without your Starbucks, or even worse, without your Apple iPhone? What about your afternoon jog without your Nike+ app? These brands hold a special place in our hearts – and wallets – …