What is the true value of an impression? Is it just being ‘seen’ or should it go much deeper than that? The audiences’ reaction to your content is key – it’s not about filling the channel; it is about filling the void.

Building and maintaining a strong brand requires constant monitoring and nurturing, and on occasion, the need to rebrand. Regardless of how successful a brand strategy may have been in the past, businesses are dynamic in nature, and brand messaging may lose its relevance over time, especially if the company has evolved into new markets or …

Brands are engaging customers in an ever-more time sensitive world with huge demands placed on the individual for their attention. With the sheer volume of marketing communications constantly rising, how can you compete for – and win customer loyalty?

Digital is global by nature, not by default. This could be the mantra or the one-line manifesto for leaders having to deal with digital globalization today. Any digital property can give a business and a brand the needed global presence to reach out to most of the world. Yet it is up to you to …

What is your brand promise? If you asked your customers that question, would they know the answer?  And if they do, would they also be able to say that you deliver on that brand promise? There are some companies that are so good at what they do, that with just a sentence or a few …

Like many of you, I see the term ‘native advertising’ flood my inbox from industry magazines and pundit newsletters.  Currently, I have more than 50 articles about native advertising sitting in my inbox today.  In case you don’t have time to read that many articles, here is my brief review of what native advertising is …

… Oh, And Must Be Good Storyteller! When writing to customers or staff, the principles and theory for great communications are the same. But the practicalities are quite different. Marketers have scoping, planning and delivering campaigns down to a fine art. They work to clear objectives. The responsibilities between the client the agency are clearly …

We are preoccupied with messaging. From 140 characters to sixty seconds; Pinterest to YouTube. From the candidate to the evening news anchor, we place a premium on what we say and how we say it. The preoccupation is understandable. Personal experience underscores the value of being able to get our point across. Consider how quickly …

How can brands create loyalists for the long haul? From Apple enthusiasts to football team fanatics, the common thread is emotional engagement. This article outlines three must-have storytelling components that are particularly well-suited for winning the customer lifecycle.

Digital Is No Excuse Look around you and you’ll see heads bowed. Over smartphones, tablets, watches; they are bowing to new technology and you are looking up, praying to the Technology Gods that they are seeing your messages and clicking your “try me” button. Shari Worthington, with blog.telsian.us tells us that, “our senses are bombarded …