How Marketing Can Drive More Customers, Better Experiences And Great Products Marketing Has A Marketing Problem Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising.  Advertising is an effective …

With technologies advancing at such rapid rates and attention spans getting shorter by the day, the average length of a brand’s lifecycle has been heavily reduced.  We’ve all had that horrible thought before:  Is our brand out of date?  Are people talking behind our backs?  Or worse – are people not talking about us at …

Would you buy from you? Many people struggle with this question only to find that their best response is a “maybe” or the noncommittal “it depends.” Huh? If you would not buy from you, why would anyone else buy from you? We live in a world that is overloaded with more information than can be …

Brands aren’t just all pretty pictures, catchy lines and generating ease of recognition. Successful companies create and nurture their brands as a way to influence the behavior of their customers. It doesn’t really matter how much people know about your brand if you can’t get them to buy it.

Known by his team as their ‘Chief Web Guy’, I recently had the pleasure of a ‘virtual sit down’ with the driven, yet humble Vice President / General Manager of Lenovo.com, Ajit Sivadasan. Thanks Ajit for taking the time out of your busy globe-trotting schedule to share your insights with our readers. (Please note: below …

We recognise and are attracted to authenticity. Whether consciously, just knowing it when we see it, or on a subconscious level, feeling drawn to a particular person, product, service or brand. This connection to authentic people and companies becomes even stronger, when our experience with them shows us their values are similar or in alignment with …