Brand Protection Congress is a series beginning from Munich, Germany for our 1st annual event on 21st & 22nd Nov, 2017. BPC provides awareness to the brand owners in mitigating the counterfeiting issues and brand infringements. Brand owners are extremely …

For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring that it delivers on its promises over time. Purpose is also important from an authenticity perspective, including a continuous internal evaluation on whether the brand’s positioning is aligned to purpose. In addition, results …

Globalization is under pressure in multiple ways and areas. It is under necessary transformation strategically and tactically speaking, which is unscripted for the most part. So is digital globalization, as the data-driven accelerator and preferred vehicle to expand and grow internationally. It shakes up conventional thinking and resets “Silk Roads” that have been prevailing for …

Customer experience is a top priority for executives – 89% of companies expect to compete mostly on the basis of customer experience, and by the year 2020 customer experience will overtake price and product as the key brand differentiator. And yet, many organizations don’t have a clear strategy for how to create a cohesive, robust …

You’re a grocery store owner, and you have four customers in the checkout line. That’s the good news. The bad news is that they won’t go away. Thought The first customer walks in with a purpose and heads straight for the pasta aisle. She just got off work and she’s got a flight to catch …

Marketing modernization is allowing brands to connect with customers with more agility and scale than ever before. But to what end? With all this power and capability – from machine learning and data-driven decision-making, to personalized content experiences – marketers have had to rethink their engagement approach. They can no longer blast message after message into the …

Research shows that consumers are willing to pay a ‘simplicity premium’ for products and services, like cars, cell phones, and travel and fitness offerings that make life easier while delivering premium performance. Yet, the majority of products, services, and messages consumers get from business, health and financial services, and the government tend to have the opposite effect – …

Launching a new brand; rebranding to turn around a failing one; consolidating for a concerted market push; merging multiple entities together. What do these all have in common? Their end goals are all about success and growth. With this in mind, it should be obvious you need to focus on more than just building (or …

Roger Federer is a hero in the world of tennis and is now unarguably the greatest Wimbledon champion of all time. He prevailed again this year with a characteristic and unparalleled mix of artistry, power, focus, and agility. While Federer’s achievements remain largely confined to the sports pages, there’s much to be learnt from him …

Is the foundation of your brand strong enough to support a lasting success? Are you authentically delivering on your brand promise? Or are you suffering from what research calls the current “crisis of trust” in business? If you answered “yes” to that last question, it’s time to do some digging down to your brand’s base …