Roger Federer is a hero in the world of tennis and is now unarguably the greatest Wimbledon champion of all time. He prevailed again this year with a characteristic and unparalleled mix of artistry, power, focus, and agility. While Federer’s achievements remain largely confined to the sports pages, there’s much to be learnt from him …

There are many things in life that, while ranking high in importance, are lacking enough in urgency that they never quite bubble up to the top of our to-do lists. Dental visits, exercise, healthy eating… the list could go on and on. The key is to stop bowing to the “tyranny of the urgent” and …

If all you have is a hammer, everything looks like a nail. You’re probably familiar with this paraphrase of The Law of the Instrument, a common adage whose simplicity conceals the complex relationship at its core. In fact, there is an intricate dance among a problem, its solution, and the tools available to those trying …

Did you know 70 percent of brand choices happen in the store? For this reason alone, you will want to make sure you don’t miss the opportunity to craft a flawless brand strategy at the checkout counter. Here are five excellent ways to make sure you are achieving a 21st Century approach to branding at …

The role of marketing is to connect an organization with the market in a way that benefits both customer and company. In simple terms, marketing is accountable for ensuring there is a discernable need in the market, which the company can address in a unique, differentiated and profitable way. To achieve this, However, the voice …

In this age of online price comparisons and price matching, customer service is increasingly becoming the key differentiator amongst brands. The companies that are amassing large numbers of brand loyalists are those that can deliver a personalized, seamless customer experience. Although it’s necessary to have the right contact center infrastructure in place to effectively help …

For most people who enter the marketing profession, it is the creative aspect of the sector that provides the initial attraction. Under ideal circumstances, working as a marketing professional strikes the perfect balance between the ability to exercise creative freedom and regular, stable financial remuneration. Crucial for achieving this equilibrium, however, is time. Creative people …

Previously, knowledge of content marketing and social media was enough, but inbound marketers now need to have many more talents. Take a look at the 15 skills you should be looking out for, when hiring an inbound marketer for your team.

The mere thought of taking a vacation can be a workaholic’s worst nightmare. Contrary to its meaning, the word “vacation” often elicits far greater feelings of fear, anxiety, and powerlessness for many in today’s fast-paced and hypercompetitive business climate. Just because certain individuals decide to take time off does not mean businesses can necessarily afford …

At Dell we have built a world class e-commerce and marketing translation program; delivering best in class quality (and value) for our spend.  We have a robust Ad Agency – Internal Marketing – Translation workflow, and yet, we (the translation process) still fail to deliver to expectations much more often than we would like.  This …