In August 2017 Gerald C. Kane, professor of information systems at the Carroll School of Management at Boston College wrote a powerful article on MIT Sloan Management Review describing what digital transformation really means. Spoiler alert: it’s not about technology or transformation. Alas, Kane states, “digital transformation is about how technology changes the conditions under …

Disruption is not for the faint-hearted in business. It involves changing consumer behaviours and industry practices, and totally transforming your category and the brand experience. To understand how organisations and brands achieve this, it’s worth focusing on the DNA of what makes up a disruptive organisation. This breaks down into four main areas embracing the …

As producers of branded content, one of the most important attributes you must have is adaptability. Each and every project you work on is different – even if it’s with the same client. Seldom do you want to simply reproduce content you’ve made before. Yes, you need to understand their journey, their struggles, and of …

There’s plenty of non-creative marketers these days, thanks to the ever widening scope of general marketing and analytical specialisms. But marketers without creativity isn’t good for brand marketing. We need differentiation and innovation more than ever. It’s a gap that needs to be bridged. Especially in an age which is less about traditional channels and …

Planning for this year, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled with the fact that consumers are less trusting of brand communications …

Your organization (or client, if you’re inside an agency) is about to embark on the process of designing a new product, feature or service, and you have a mandate to come up with a great design solution.  A design ideation workshop is a great way to generate lots of ideas early in the process, bring …

All organisations – start-ups or long-standing blue chip companies – would state that collaboration is key to their success. Increasing shareholder value, raising seed capital, or launching an IPO all depends upon great partnering. The ability to partner successfully can be hampered sometimes, by the race to the finish line. Leaders are advised to make …

The way we design is wrong. Think about it – the end user doesn’t look at a product and think, “Wow!  I like that logo, and the product speaks to me, and so does the app, and the packaging really communicates everything together!”  Consumers see one thing, and that one thing is what drives their …

Silos have their place.  We need structure to help define our unique roles and responsibilities within complex organizations.  But, when teams begin to work in complete isolation of one another, silos create unnecessary confusion and thwart our best efforts – especially when it comes to content marketing and content strategy initiatives. Let’s consider the impact …

As business owners, leaders, and managers, giving feedback comes with the territory. However, many see giving feedback as a one-way street.  But if you’re taking this approach and delivering feedback without the opportunity for discussion, you’re missing the boat.  A feedback session should be a conversation. When giving feedback, it’s important to own your message …