Online communities have become a strategic digital asset for many companies, but marketing leaders still lack meaningful metrics to report success. According to Leader Network’s latest research study, “The Business Impact of Online Communities,” 92 percent of marketing and community leaders say that their online community has an impact on the organization. That’s the good …

The number of review websites has exploded in the last decade, and there are no signs of it slowing down. With more ways to purchase goods and services than ever before, differentiating a brand is crucial. For travel and hospitality brands this is even more essential, especially when 81% of them (according to Deloitte) are …

When I was young, I could walk into my hometown bank or post office with my parents and the director, teller or clerk would know them by name.  They might even ask how I was doing in school or on my baseball team.  Going back a few generations, the general store was a center of …

Today, organizations use social channels like Twitter, Facebook, Pinterest, and now even Snapchat, to share messages and engage with customers in a more intimate and personal way than is possible through traditional marketing channels.  Because the world of digital media evolves so quickly, This means that to keep from falling behind, organizations need to continually …

It’s ‘Open Mic’ night! In this session, our 13 expert voices are sharing their insights on ‘Social Media’, covering: the evolution of social platforms, social business, employee advocacy, competitive analysis and marketing field testing, through to PR, ‘dark social’, and more, all right here… – – – – – Ann Tran @AnnTran_ Luxury Travel & Marketing Strategist …

You wouldn’t begin building a house without architecture and design in place.  But that’s what many companies do when they decide to build a branded online community.  They select a technology platform and quickly move to the implementation stage without crafting the business plan, outlining the goals and measures of the community – and most …

If we look back on the recent trends in marketing, one thing is clear – we’ve reached a major crossroad in our use of digital tools to engage customers. Leading us to the question: “is this the death of social?” In reality, the answer to that question is “no”. While previously social was seen as …

“Think globally, act locally” has applications far beyond saving the planet. In fact, with the empowerment of modern technologies it should become a mantra for all marketing and branding professionals. Here’s why.

Customer service today is as much about creating brand advocates, as it is about solving problems and addressing complaints. With the rise of social media and digital trailblazers such as Amazon, Yelp, Uber and Netflix, This shift has not only brought with it new risks and challenges for established brands, but also unprecedented opportunities, for …

Are the typical brand management and international marketing issues faced by a powerful for-profit company the same as those navigated by an international non-profit organization?  Do non-profit organizations need to worry about a global branding strategy, website conversions, or visitor metrics? In short, yes. Let’s take an in-depth look at how one non-profit organization approaches …