Your customers are irrational. They may like to think they are logical, but they are not. This applies in both the consumer and business to business environments. For years people have fought against this irrationality and assumed customers make rational decisions, but they don’t. You have a choice; you can either stick your head in …

You’re a grocery store owner, and you have four customers in the checkout line. That’s the good news. The bad news is that they won’t go away. Thought The first customer walks in with a purpose and heads straight for the pasta aisle. She just got off work and she’s got a flight to catch …

Why Would A Brand Have A Personality? It’s a basic question but one which we at agencies that help create brands rarely start by asking. So it is an interesting process to actually consider why brands look to have a personality. In an attempt at answering the question I’ll look at three areas: What do …

In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to do with our Internet-driven lives. In fact, they are the exact opposite of the Internet. …

Price sensitivity and how it is affected by package design, size, and shelf layout is an interesting phenomenon that can be precisely measured using eye-tracking technology. This methodology for measuring price sensitivity can be applied to brands and categories across all retailers. The key data lies in measuring ‘fixations’ – how long one’s eyes focus …

The marketing field has long had an obsession with Millennials – worrying about them, over-analyzing them, complaining about them, even making fun of them.  As such, the world has been indoctrinated with the concept that young people are overly optimistic, trophy-getters with an unrealistic view of fame, future success and the value of their own …

Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealth of experience and knowledge to share; and have gained the respect of their peers through …

There’s a LOT written about food and drink trends (over 310 million hits on Google and counting); so it’s not surprising that they’re always a hot topic for consumers and marketers, especially when it’s so easy for anyone with a smartphone to contribute to the gestalt – #foodporn. Food is one of the great levellers; …

Just for a moment, think about the last big purchase you made.  Was it a car?  A house?  That boat you had been dreaming about?  Or possibly something as simple as a purse? At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than …

The world of marketing has become a volatile place over the past several years.  Consumers are no longer interested in typical avenues of product promotion and tune out advertisements faster than a 13-year-old listening to a parent’s lecture. This is, in part, what has driven content production to flood every information channel of the Internet …