Consumer perception of brands has evolved greatly since we have entered into the digital age. Traditionally, there was a simple formula for how brands could project an image through the combination of three basic things: have a great product, toss in some good values, and present it all through a compelling advertising campaign. Fast forward …

In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to do with our Internet-driven lives. In fact, they are the exact opposite of the Internet. …

Few, if any of us, envision a business – a bank, a fast food chain, an oil and gas producer or even a retailer – when we hear the phrase “doing good”. Yet, brands today are doing good. Why are many people still uneasy with aligning a brand with the notion of doing good? And what can brands do about it?

It’s an exciting time to be a marketer. We have more tools to reach customers than ever before, but so often, it’s easy to confuse tactics with strategy. It’s important to take a step back, assess the way the tides are shifting, and determine how we can best keep up with consumers’ expectations. We are …