As a former hockey player and salesperson, I know a lot about goals – whether in the context of a hockey game or in a sales environment. If you can’t get goals in hockey, your team will never win. In sales, if you don’t achieve your sales goal/s you’ll soon find yourself on the outside …

Everybody loves a good story. And while we may say that we want brands to focus on value and features, those commercials which are most memorable – and which reinforce the brand the most – are those which tell a story as opposed to merely providing a list of features and value propositions. Those stories …

‘I want it all… and I want it now…’ Now aside from being a fantastic 80’s Queen number, funnily enough, it resembles what a lot of marketers want in 2018 – but not me. Marketing to teens, parents and younger audiences has never been more difficult, and we are in a time where having everything …

There was a time when getting exposure online for your brand was relatively straightforward if you knew what you were doing. Marketing via social media and reaching out to bloggers was an effective strategy to engage with your potential audience. However, as we witness more and more people consuming their news and content online, it’s …

The importance of building relationships with key influencers is well recognised by today’s marketing pros, with around 84% preparing to launch influencer campaigns within the next 12 months – but who exactly are they in B2B? We’re not just talking YouTube and Instagram superstars. who have the knack of grabbing attention, these people are trusted …

The BELL RINGS for the 15th and final round. They look like they’ve been in a war these two.  Apollo feints and Rocky falls for it.  The Champion unleashes a lethal blow to the side of the head that jolts Rocky’s mouthpiece into the second row… Rocky sags against the ropes in a crucified position… …

These days, if you aren’t active on social media, it is almost safe to say that your brand doesn’t even exist. Over 90% of businesses are on Facebook, and many small companies rely on social media buzz to draw customers to their website. In order to stand out from the crowd, you must implement a …

The main ingredients for high-quality, engaging content are well known: clean, coherent writing, illustrative visuals, and a keen desire to solve the user’s problem. But when there’s a long line of brands out there with a similar proposition, it’s hard to get your message out there efficiently and effectively. Here are five key factors you …

B2B organizations that excel at lead nurturing generate 50% more leads that are sales-ready, at 33% lower cost, and nurtured leads make purchases that are 47% larger than purchases made by non-nurtured leads. Nurturing matters, in other words. Why Specific Content Matters The B2B customer lifecycle is constantly changing. Today, we have more marketing channels …

Social media marketers often say that content is king. While content is seen as the driving force behind social media efforts and KPIs of social are often linked to how well content performs, we need to take a step further in understanding the behaviour of a brand’s social media community. People are the driving force …