As Managing Director of a design agency, much of my time is spent convincing clients that we can offer so much more than creating pretty pictures. It goes without saying that clients expect good design teams to be capable of interpreting strategy, but they don’t necessarily believe they are capable of creating it. While all …

There’s plenty of non-creative marketers these days, thanks to the ever widening scope of general marketing and analytical specialisms. But marketers without creativity isn’t good for brand marketing. We need differentiation and innovation more than ever. It’s a gap that needs to be bridged. Especially in an age which is less about traditional channels and …

Your organization (or client, if you’re inside an agency) is about to embark on the process of designing a new product, feature or service, and you have a mandate to come up with a great design solution.  A design ideation workshop is a great way to generate lots of ideas early in the process, bring …

Think data is the answer to all your creativity dreams? Think again. Last year will undoubtedly go down in the marketing world as the year of data. Never have we seen so many presentations, articles, and meeting agendas ending with a call to arms for data to merge with creativity and ride off into the …

The world is filled with process, efficiency, and order. The overburden of technology in our lives and a world of connected devices have washed us over with a discipline we supposedly didn’t have when life was less connected.  But what if I were to tell you that all that order and efficiency is not what …

So, where are you when you get your best ideas? At work, with others, trying hard? If you’re like 90% of the leaders I recently interviewed, you will be answering no. Most people have their best ideas on their own, away from work, when they’re not trying.  So much for that gravestone of creativity, the …

How can anyone keep up with the world and all its complexities when the steady progress of evolution has been left behind by a crashing series of big bangs? If you think it’s hard work just keeping up with the present, well it’s almost impossible to live in a near future of educated guesses and …

The way we design is wrong. Think about it – the end user doesn’t look at a product and think, “Wow!  I like that logo, and the product speaks to me, and so does the app, and the packaging really communicates everything together!”  Consumers see one thing, and that one thing is what drives their …

Branding is a constantly evolving and dynamic exercise, and crucial to the success of any business. Smaller companies can benefit greatly from unique branding as a way to stand out from competition – especially since 50% fail in the first year and 8 out of 10 entrepreneurs don’t make it past 18 months. One exercise, …

What Branded Videos Need, To Be Shared Over And Over… And Over Again. Virality should rarely be the primary goal of a branded video.  And virality can never be guaranteed.  But it can mean free advertising, press, and hype leading to insane amounts of awareness and, when executed with exceptional skill, increased sales. As a …