The creative industries are full of conversation about what we should be doing, but who are the brands transforming these ideas into action, and how are they doing it? BITE LIVE invites the world’s leading brands and their agency partners …

The phrase “big data” most commonly might be associated with the tech side of marketing – analytics broken into charts and spreadsheets. But marketing executives should consider another aspect of digital marketing when putting analytics insights to use: the creative side. The trick is marrying digital and creative into one seamless marketing campaign. Collecting and …

Innovation should no longer be reserved for companies that invent new products, or come up with life changing technologies. Every business should innovate, from corporate law firms, to design agencies, to manufacturers. Innovation and creative thinking can improve and enhance everyday processes. It can fundamentally change the way you capture customer data. It can lead …

Corporations are building high-quality in-house design and advertising groups like never before. The In-House Agency Forum (IHAF), founded in 2005 to provide connections and community for in-house creative groups, now has over 250 member companies. Corporate in-house creative groups provide services internally and, in some cases, to external clients. Successfully nurturing talent inside giant corporations …

Creative agencies are always being asked by their clients to deliver creative ‘things’. But what gets produced is only half of the story. The other, and sometimes more important, part is how it is done. Creativity is not just the things we make; it’s the way we make them; the ‘doing’ that goes on behind the scenes. …

As Managing Director of a design agency, much of my time is spent convincing clients that we can offer so much more than creating pretty pictures. It goes without saying that clients expect good design teams to be capable of interpreting strategy, but they don’t necessarily believe they are capable of creating it. While all …

There’s plenty of non-creative marketers these days, thanks to the ever widening scope of general marketing and analytical specialisms. But marketers without creativity isn’t good for brand marketing. We need differentiation and innovation more than ever. It’s a gap that needs to be bridged. Especially in an age which is less about traditional channels and …

Your organization (or client, if you’re inside an agency) is about to embark on the process of designing a new product, feature or service, and you have a mandate to come up with a great design solution.  A design ideation workshop is a great way to generate lots of ideas early in the process, bring …

Think data is the answer to all your creativity dreams? Think again. Last year will undoubtedly go down in the marketing world as the year of data. Never have we seen so many presentations, articles, and meeting agendas ending with a call to arms for data to merge with creativity and ride off into the …

The world is filled with process, efficiency, and order. The overburden of technology in our lives and a world of connected devices have washed us over with a discipline we supposedly didn’t have when life was less connected.  But what if I were to tell you that all that order and efficiency is not what …