A key focus for businesses has been how to meet the big data challenge. However, the emphasis has been on the quantity, rather than quality, of data and while being overwhelmed by volume, businesses have missed the real opportunity – the Big Insight. The problem is that marketers aren’t quite sure where to begin. They …

Although not immediately obvious, a healthy relationship between art and business can be a powerful tool in a company’s general brand strategy. Art seems far removed from the business world, but many B2C brands have learned to use it for their benefit. Well, there is a big opportunity for B2B brands to follow suit and …

You’re struggling with sales.  It’s ok to admit it… you’re not alone.  Scaling sales is the number one challenge most businesses face, and the least discussed.  Whether you face challenges driving lead generation, responding to incoming leads, staffing a sales team, or determining sales compensation, sales likely takes up a lot of your head space. …

For most people who enter the marketing profession, it is the creative aspect of the sector that provides the initial attraction. Under ideal circumstances, working as a marketing professional strikes the perfect balance between the ability to exercise creative freedom and regular, stable financial remuneration. Crucial for achieving this equilibrium, however, is time. Creative people …

Most of the struggle and friction we experience in life, and in business, is the result of not understanding and even denying our essential natures as human beings. However, when we learn to work with human nature, we experience greater engagement, performance, and success.

Companies today are eagerly seeking the answer to one essential question. How do we innovate? Today, 75% of companies say they’re committed to innovation as one of their top priorities.1 But most struggle to innovate. For many corporations, it’s like grabbing the wind in their hands. There must be a trick to it! Perhaps they …

Have your brand messages become boring, stale and indifferentiable from the competition? It’s time to approach things from a different angle. Lateral thinking offers brand marketers the opportunity to ‘flip the script’ and positively impact their ROI.

We recently had the opportunity to connect with Germany’s “King of Names”, Manfred Gotta – a worldwide leader in the art and science of naming new products and brands. After building up Interbrand Deutschland, Manfred founded his company, Gotta Brands, in 1986.  Working from an idyllic Black Forest valley, Manfred has created such well known …

To help people think differently about situations, problems or products, you have to disturb the way their brains automatically process information.  In order to define who we are and make sense of the world around us, our brains like to work quickly within the confines of what we know.  The brain doesn’t like to have …

Many of us grew up being told ‘failure is not an option’. But when you look around, while the rest of the world recoils at failure, technology’s dynamic innovators enshrine it as a rite of passage en route to success. It is probably Silicon Valley’s most striking mantra: “Fail fast, fail often”. It is recited …