Imagine that you’ve just opened a regular newsletter from one of your favourite brands, and the first thing you see is a large banner with the company’s logo front and centre. Having read the email and scrolled to the bottom, you click through to that brand’s Twitter account only to notice that the avatar features …

As a new dad, I’ve learned very quickly that any sense of control you have is most likely an illusion. You may plan, organise and prep well, but then – life happens.  The same is true when you’re maintaining a brand identity – employees happen; customers happen; distribution channels happen; superfans happen; life just happens. …

Digital asset management has been around as a marketing tool for years, with varying degrees of success, ranging from well-documented ‘best practice’ examples through to anecdotal evidence of systems that have not lived up to expectations. Regardless of that history, DAM is currently going through a period of growth. Forrester Research predicted that 23% of …