DigiStrategy World Forum brings the leaders of digital strategy & innovation together, providing a platform for thought sharing, leading to change & growth! Each speaker shares their thought-provoking insight through case studies and expertly crafted projects ensuring our attendees walk away with …

The eCommerce & Omnichannel Conference. Born in 1999, eTail is where the top minds at America’s most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail is designed to help you optimize the profits …

New Markets, New Issues In a little over two decades, Amazon has gone from online bookseller start-up to global e-commerce giant, with hundreds of millions of active product listings on its marketplace at any one time. While it has largely managed to evade the counterfeits stigma attached to some of its rivals, including Alibaba and …

Digital subscriptions have successfully cracked the retail code. Pioneering a new merchandising format that makes people spend compulsively, media services are fostering consumption habits and out-doing traditional retail with classic upselling tactics. Retail may have slowed down, but more and more iTunes carts are filled every minute. Digital media services – for online access to …

Amazon is a name that has most likely slipped from the lips of every retailer and every consumer. In 2016, Amazon’s revenues reportedly reached a whopping $136bn – higher than the sales of Alphabet and Facebook combined. Some journalists have likened the retail giant to a “21st century version of a corporate trust, such as …

As if we didn’t have enough buzzwords in the marketing world, here comes another one. Just google “Types of marketing”, and your screen will be bombarded with 159 different types, one of them being e-commerce. The World Wide Web not only revolutionized the field of technology but also immensely affected our vocabulary.  Prefix ‘e’ is …

Once, sales periods were limited to the time after Christmas when retailers had a lot of stock leftover from the festive period, needing to sell off any leftovers before the new season began. The introduction of big sales days like Black Friday and Cyber Monday are the most obvious examples of the growing pressure to …

Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where they want, …

Nowadays more and more people are opting to stay in and do their shopping online, with customer convenience being a key motivator for this. Innovations such as one-click ordering and next day delivery have made online shopping the preferred method for consumers who wish to avoid the hassle of shopping on the high street with …

Business Dictionary details the Silo Mentality as a mindset present when certain departments or sectors do not wish to share information with others in the same company. This mentality will reduce the efficiency of the overall operation, reduce morale and could potentially contribute to the demise of a productive company culture. Let us consider the …